made pet
nutrition Because every
pet is an


We create
their ideal food

tasty recipes developed
by our vets & nutritionists


Free home

hassle free, no
signature required


Never run
out again

perfectly timed deliveries,
cancel any time

Get started » with our 2 minute
nutritional consultation

Why tailor-made food?


  • Name
  • Breed
  • Gender
  • Age
  • Weight
  • Condition
  • Lifestyle
  • Exclusions
  • Health issues

Tailor-made dry blends

Based on your pet’s individual profile, our vet-designed system will create an optimised menu and feeding plan just for them.

Your dog’s unique dry food formulation is individually blended from our range of over 40 kibbles, allowing us to meet their exact nutritional requirements and taste preferences.


Instead of just offering puppy, adult and senior varieties like traditional dog foods, we use the gradual process of Blend Evolution to ensure your dog’s food is always perfectly optimised for their current stage of life.

Perfectly Balanced
for your dog’s specific nutritional requirements
for issues with joints, skin, digestion & weight
Dietary Exclusions
for pets who need to avoid specific ingredients

Never run out again

We deliver your pet’s food for free, with no signature required so you don’t have to be at home.

Your next delivery will be perfectly timed so you never run out or have too much food. And it’s easy to cancel at any time if you need to.

Perfectly timed deliveries

Easy portion control

We supply you with our vet-designed Perfect Portion Scoop to make it easy to feed exactly the right amount in every meal and keep your dog in perfect body condition.

As an online business, we cut out the middleman which means we can offer you all this and still compete on price with the brands you buy every day.

Surprisingly affordable

Get started »

to find out how your dog could benefit from great value tailor-made food