Myth Buster- E Numbers

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It may surprise you that a number of essential vitamins and minerals actually contain an e number so this group doesn’t just include colourants and preservatives. In Europe any ingredient with an E number has had to be tested and approved for use in human food and the amount present will be restricted to levels that are known to be safe. So in some ways these tested and regulated ingredients can be safer than high levels of other natural ingredients.

Some owners are concerned about food colourants when looking for E numbers and whether these can cause allergies in their dog or affect his behaviour. Fortunately there has been no connection with allergies found to date, and whilst there are studies associating hyperactivity in children with certain food colourants, this has not been established with dogs. However, if you want to avoid these, they will be listed on the packaging of your dog’s food. This can either be in their full name for example ‘Tartrazine E102’ or under the term ‘colourants’. Here at we don’t use any artificial colourants or flavours in any of our blends, instead relying on natural flavours and beneficial ingredients, and we can offer a naturally preserved blend if required.

  1. Tried the dry food but crystal was too finicky about it,wanted to try the wet option but couldn’t access the link,more likely my fault than as I’m still learning to do all,I thought product was really good just too rich for my ten year old staffies digestion., but great service from,thank you.

  2. Hi Rosina,

    Thanks for getting in touch. We’re sorry to hear that Crystal was not too keen on the her tailor-made blend but we really appreciate that you decided to give it a try.

    If it was a little rich for her, it might be worth looking into a hypoallergenic blend. A hypoallergenic blend excludes common allergens to create a much calmer, more gentle blend. We would be more than happy to offer you a manual re-blend for Crystal, to see if we might be able to tempt her back!

    We have also added the wet food option to your account, so you can now browse through the selection to see if you would like to try any of them for Crystal.

    Please do get in touch via email to if you think you’d like to give a new blend a try for her, and we would be happy to help.

    Best wishes,
    The team

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