Your dog’s unique recipe
From over a million possible combinations
Excellent 
Over 35,000 reviews on
Shiny coats
Healthy poo
Supports joints
Better digestion, skin and coat health, joints and more
- Ingredients that target specific health improvements through their diet
- Perfectly balanced protein, fat, fibre, vitamins, minerals and supplements
- A recipe that adjusts with them as they age
Feeding your dog is a whole lot easier
- Fast and free dog food deliveries every month
- A feeding plan that covers their entire diet, treats and all
- Supported by a dedicated care team on hand to help you every day
Kibble is king, it’s everything your dog needs
- Keeps them fuller for longer - a little goes a long way!
- Tasty, natural ingredients and no added sugar, artificial colours, flavours or preservatives
- Great for teeth - dogs love the crunch
We deliver over 8 million meals every month
Happy stomachs
Glossy coats
Cleaner teeth
Ideal weight
You’re in good company
“I couldn’t find a better brand of dog food.”
“I love the measure so you know exactly how much to give.”
“My favourite part is that all her food has her name on it!”
How it works
- Tell us about your dog and include any benefits you want to see
- We create their unique vet-approved kibble recipe
- If your dog likes wet food and treats, we’ll adjust your feeding plan
- We deliver your dog’s food every month, and you can go online anytime to make changes, pause deliveries or cancel
Even the price is tailored
The cost is tied to your dog’s unique needs. Here are some examples of a dry food only diet.
Wet food and treats will cost a little more (wet food from 55p per tray, treats from £1 per pack).
Toy
£10.44
per month
(average)
Small
£14.74
per month
(average)
Medium
£20.57
per month
(average)
Large
£29.54
per month
(average)
Giant
£39.03
per month
(average)
Brought to you by vets, nutritionists, dog owners and dog experts
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