{"id":3524,"date":"2018-04-30T08:29:29","date_gmt":"2018-04-30T07:29:29","guid":{"rendered":"https:\/\/tails.com\/blog\/?p=3524"},"modified":"2021-02-04T15:25:54","modified_gmt":"2021-02-04T15:25:54","slug":"your-questions-answered","status":"publish","type":"post","link":"https:\/\/tails.com\/blog\/your-questions-answered\/","title":{"rendered":"Tails.com and Purina PetCare: your questions, answered"},"content":{"rendered":"

UPDATED 1st May 2018 – original post from yesterday remains below<\/span><\/i><\/p>\n

Hi Everyone,<\/span>
\n<\/span>
\n<\/span>We made an announcement yesterday: we\u2019ve chosen to change our investors, and to take investment from Purina. Your responses have helped us realise we didn’t go far enough to reassure you about what <\/span>won\u2019t <\/span><\/i>be changing. We know how deeply you care about your dog, and how much trust you\u2019ve put in us to give them the right nutrition \u2013 we take this very seriously.<\/span><\/p>\n

So we wanted to be really clear on a few areas you’ve asked us about: quality, decision-making, investment, and our plans for the future. If there\u2019s anything else, feel free to get in touch at <\/span>questions@tails.com<\/span><\/a>.<\/span><\/p>\n

The quality of your dog\u2019s food won\u2019t change<\/b><\/h2>\n

Only tails.com kibbles have been specially developed to work with our game-changing customised feeding system. So, if you\u2019re wondering whether you\u2019ll find Purina products in your blend, the answer is no. When we created tails.com, there were no kibbles that did what we needed them to do. Our unique, \u00a0custom-made kibbles are at the absolute core of what we do: they\u2019re the only way we can create truly tailor-made nutrition for dogs across the UK. We will continue to use them exclusively.<\/span>
\n<\/span>
\n<\/span>The change in investor will not change the quality of our food or the decisions we make \u2013 we will always put nutrition first. We guarantee we\u2019ll still hold ourselves to the same standards we\u2019ve always used to create our food. We’ve always made sure your dog’s recipe matches their changing needs, and we\u2019ll continue to do so. And we guarantee the quality of our ingredients will stay the same.<\/span><\/p>\n

We still make our own decisions<\/b><\/h2>\n

Although we\u2019ve taken investment from Purina, we continue to make our own decisions about our food \u2013 your dog\u2019s food. The move is from a group of investors on our board, who helped us get up and running, to one long-term investor on our board that can help us do more of what we do best. We\u2019re still run by our own management team, and the team here at tails.com are all proud shareholders.<\/span><\/p>\n

We chose this investment to do more of what we do best
\n<\/b><\/h2>\n

Our commitment to providing tailored nutrition is as strong as it was the day we were founded. It doesn\u2019t change with this investment. Purina has recognised what we\u2019ve achieved in four years, see its potential for the future, and wants to nurture it, not change it. We chose this investment to help us do more of what we do best: high-quality nutrition, tailor-made for every tails.com dog. <\/span><\/p>\n

Our plans: more people, more support, better technology<\/b><\/h2>\n

You and your dog are absolutely essential to tails.com. So, we will be investing in the kinds of things our customers tell us they care about. This investment allows us to hire more people in the team, which means more support for you and your dog (for example on the phones and email), plus improvements to our ground-breaking technology on the website and behind the scenes. We will also invest in marketing and advertising to spread the word about our life-changing nutrition. <\/span><\/p>\n

We\u2019re here to change the world of pet food for good \u2013 it\u2019s our company\u2019s mission, and it guides every decision we make. This new relationship, combined with all our passion and your support, means we\u2019re one step closer to achieving it.<\/span><\/p>\n

Best wishes,<\/span>
\n<\/span>Orinta Gaucyte<\/span>
\n<\/span>Customer Experience Manager<\/span><\/p>\n

 <\/p>\n

Original post published 30th April 2018<\/em><\/p>\n

At<\/span> tails.com<\/span><\/a>, we\u2019re on a mission to change the world of pet food for good \u2013 and to help us do that, we\u2019ve chosen to take a significant investment from Purina PetCare. It\u2019s a cause for celebration here at<\/span> tails.com<\/span><\/a> HQ: all the office dogs are in party hats today. \u00a0<\/span><\/p>\n

I joined<\/span> tails.com<\/span><\/a> (with my own dog Bardi) as Customer Experience Manager over three years ago. Since then I\u2019ve made sure that you, our customers, are at the heart of what we do.<\/span><\/p>\n

And for you, very little changes with this investment: our mission stays the same. However, you might have some questions on your mind, so my team and I have put together some answers below.<\/span><\/p>\n

You can, of course, get in touch at questions@tails.com<\/a>.<\/span><\/p>\n

Best wishes,<\/span><\/p>\n

Orinta Gaucyte<\/span><\/p>\n

Customer Experience Manager<\/span><\/p>\n

(P.S. I now have Nelson under my desk as I write this, here in the office. He\u2019s my very springy little Springer pup, and he looks wonderful in a party hat.)<\/span><\/em><\/p>\n

Will the quality of my dog\u2019s food change?<\/b><\/h2>\n

No, we\u2019ll continue to make the same high quality tailor-made nutrition your dog loves. That means we\u2019ll still use our own range of customised<\/span> tails.com<\/span><\/a> kibbles, and we\u2019ll continue to blend them according to your dog\u2019s unique recipe, every month.<\/span><\/p>\n

Should I expect any changes to the packaging?<\/b><\/h2>\n

We are always looking for ways to improve our packaging to serve you better. But we haven\u2019t got any changes planned as part of this new relationship, so you\u2019ll still see the waggy, bushy tail on your box each month.<\/span><\/p>\n

Will I still be able to buy my dog\u2019s favourite flavours and treats?<\/b><\/h2>\n

Of course! We\u2019re not making any changes to the flavours in our recipes, and our treats will be as irresistible as ever. It\u2019s business as usual in the<\/span> tails.com<\/span><\/a> blending rooms, and it\u2019s great to have you with us, as always.<\/span><\/p>\n

Will you still be based in the UK?<\/b><\/h2>\n

Yes, we will. We\u2019ll operate as a standalone company, with the same management team and employees. Our head office, including our customer experience team, will continue to be based in dog-friendly Richmond; our blending rooms will still be in Heathrow, London. So whether you call, email or drop us a message on Facebook, we\u2019re still right here for you.<\/span><\/p>\n

Will my price change?<\/b><\/h2>\n

The new relationship with Purina PetCare will not change our pricing decisions. It\u2019s always been important to us to bring you a new level of tailored nutrition at high street prices. Over the past year, as our costs, such as delivery, labour and ingredients have gone up, we have increased the price of some of our ranges. Wherever possible we work to avoid passing costs on to our customers, and we\u2019ll continue to do so.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

UPDATED 1st May 2018 – original post from yesterday remains below Hi Everyone, We made an announcement yesterday: we\u2019ve chosen to change our investors, and to take investment from Purina. Your responses have helped us realise we didn’t go far enough to reassure you about what won\u2019t be changing. We know how deeply you care … Read more<\/a><\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2524],"tags":[],"class_list":["post-3524","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\nTails.com and Purina PetCare: your questions, answered - Tails.com Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tails.com\/blog\/your-questions-answered\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tails.com and Purina PetCare: your questions, answered\" \/>\n<meta property=\"og:description\" content=\"UPDATED 1st May 2018 – original post from yesterday remains below Hi Everyone, We made an announcement yesterday: we\u2019ve chosen to change our investors, and to take investment from Purina. 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