{"id":5587,"date":"2019-12-20T11:11:45","date_gmt":"2019-12-20T11:11:45","guid":{"rendered":"https:\/\/tails.com\/blog\/?p=5587"},"modified":"2022-03-30T11:53:37","modified_gmt":"2022-03-30T10:53:37","slug":"unconditional-were-the-uks-most-loved-pet-food-brand-in-2019","status":"publish","type":"post","link":"https:\/\/tails.com\/blog\/unconditional-were-the-uks-most-loved-pet-food-brand-in-2019\/","title":{"rendered":"Unconditional: we\u2019re the UK\u2019s most-loved pet food brand in 2019"},"content":{"rendered":"\n

Big news on big love: we\u2019re the UK\u2019s most-loved pet food brand on TrustPilot for 2019 ?<\/p>\n\n\n\n

That\u2019s a whole lot of love from thousands of reviews \u2013 and countless happy owners and even happier doggies. To us it means even more than that: it\u2019s about all the lives we transformed in 2019. Dig into our reviews on Trustpilot and you\u2019ll find thousands of happy stories of dogs doing better than ever, thanks to their tailored food. (Maybe you wrote one of them – thank you!)<\/p>\n\n\n\n

So once the confetti has settled and we\u2019ve all wiped the \u2018we couldn\u2019t have done this without you\u2019 tears from our eyes – how exactly did we discover this little jewel of a fact? <\/p>\n\n\n\n

How we worked it out<\/h2>\n\n\n\n

It\u2019s all in the data. First we pulled all the tens of millions of English reviews from Trustpilot using their API. Then we did a bit of data analysis: collecting all relevant reviews from customers using \u2018love\u2019 words about a product or service. We excluded 1 or 2 star reviews to get rid of any of the \u2018don\u2019t love\u2026\u2019 variations, and we took out any reviews with a negative sentiment score. Then we worked out an average \u2018love rating\u2019 using an Empirical Bayes estimation (we\u2019ll save you the geeky explanation of what that is and why it\u2019s cool, but comment below if you really want to know). <\/p>\n\n\n\n

And the results are:<\/p>\n\n\n\n

Company<\/strong><\/td>?Love Rating?<\/strong><\/td><\/tr>
Clubszone<\/td>53.1%<\/td><\/tr>
tails.com<\/td>51.1%<\/td><\/tr>
Pyjama Drama<\/td>51.0%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

That\u2019s a whopping amount of love: 51% of the 6037 reviews we received (up to 18 December 2019) talked about how much they loved the food and service from tails.com. That puts us way ahead of the competition in pet food, and right near the top of all brands on TrustPilot. Hats off at this point to kids club finder Clubszone: in terms of things we love, we can totally see how sorting your dog\u2019s food for life comes second to sorting your kid\u2019s activities for the school holidays. <\/p>\n\n\n\n

And so that\u2019s it: a whole lot of data. A whole lot of love. And a whole lot of dogs with glossier coats and bouncier walks going wild for their mealtimes. Woof please! <\/p>\n\n\n\n

Not tried tails.com for your dog yet? Chances are you\u2019re going to love it. Get your free trial now:<\/strong><\/p>\n\n\n\n

[tails-cta-by-id id=”4216″]
<\/p>\n","protected":false},"excerpt":{"rendered":"

Big news on big love: we\u2019re the UK\u2019s most-loved pet food brand on TrustPilot for 2019 ? That\u2019s a whole lot of love from thousands of reviews \u2013 and countless happy owners and even happier doggies. To us it means even more than that: it\u2019s about all the lives we transformed in 2019. Dig into … Read more<\/a><\/p>\n","protected":false},"author":52,"featured_media":5594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2524],"tags":[29,2357],"class_list":["post-5587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-tails-com","tag-most-loved-pet-food-brand"],"acf":[],"yoast_head":"\nUnconditional: We\u2019re The UK\u2019s Most-Loved Pet Food Brand In 2019<\/title>\n<meta name=\"description\" content=\"Big news on big love: we\u2019re the UK\u2019s most-loved pet food brand on TrustPilot for 2019! 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