Tell us about your dog
Tell us about your dog

Food as unique as your dog icon of dog licking it's lips

Tailored dog food

Tasty, nutritious ingredients in a recipe your dog will love. icon of dog wagging it's tail

Rated 5* on Trustpilot

With thousands of glossy coats and waggy tails. icon of a tick to trying a tailor-made blend for free

Try it for free

Tell us about your dog to get started.

dog licking his bowl clean

Empty bowl, happy tummy, glossy coat

With it’s easy to get your dog’s food just right. Do they prefer chicken or fish? Grain or no grain? Choose the health benefits you’d like to see too – like a glossier coat, improved digestion, joint care and more. Our algorithm uses every detail to create their unique recipe – the right blend of fibre, protein, fats and nutrients, with no artificial colours, flavours or preservatives.

Read more

dogs posing with their tailor-made blends

How it works

First, create your dog’s profile - take a few minutes to tell us about your dog.  We’ll show you their unique recipe - tasty, nutritious and satisfying food they’ll love. Then start your free trial (+ P&P) - with a box delivered each month after that. Cancel any time.  

Read more

bowls of tailor-made dry and wet dog food

Feed the right amount

Help your dog hit their ideal weight for good, with daily portions and our handy portion scoop. We’ve cut out the guesswork – scoop, serve and you’re done.

Read more

woman about to feed her dog wet food

For dogs that love variety

Add variety, texture and delight to your dog’s diet with our range of slow-cooked wet food, treats and chews. Suggestions for your dog based on allergies, sensitivities and taste make it even easier to feed your dog right.

Read more

dog looking excited at the though of his tailor-made food

Get started for free

We’re so confident you’ll see the benefits of our food, you can get started for free. After your trial, you’ll get a dog food delivery each month. Cancel any time.

Read more

Featured in

The Telegraph
The Guardian
Mail Online
Dogs Monthly
Daily Mail
Good Housekeeping