Tailored puppy food for each tiny step

Specifically tailored to support:

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Growth and development

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Immune systems

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Healthy skin and coat

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How it works

  1. Tell us about your puppy and include any benefits you want to see.
  2. We’ll create their tasty, vet-approved kibble. Packed with proteins, vegetables and healthy grains that are gentle on the tummy and boosted with vitamins, minerals, fatty acids and antioxidants.
  3. Sign-up and receive 50% off your first box.
  4. Receive fortnightly deliveries until they are 14 weeks old, then monthly deliveries.
  5. You’ll also get clear portion recommendations and an adjustable scoop.

Ingredients to support growth and development

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High quality protein

Essential for building your puppy's muscles and strengthening their skeletal system as they grow.

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Salmon oil

Naturally high in Omega-3, it helps promote puppy vision and brain growth. Essential for all that training! Which is why we use it in our puppy recipes until they're 14 weeks old.

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Helps with growing immune systems, and it's good for healthy skin and coat too.

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We add prebiotics like Yucca and Chicory extract to promote healthy gut flora that support young digestive systems when they need it most.


Balanced calcium and phosphorus levels

We ensure these levels are carefully selected in all our puppy recipes to help their skeletal system develop properly.

Tailored food that evolves as they grow

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6-14 weeks old

2 weeks is a long time for a growing pup, so we keep up with their nutritional needs with fortnightly deliveries.

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14 weeks onwards

We’ll slowly introduce more kibble types to your dry puppy food, based on their size, breed, activity level and more as part of a monthly delivery.

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We’ll adjust your dog’s recipe to ensure they have the best nutrition for their age. And with our monthly deliveries coming in, you never have to worry about switching food again!

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We're here for you

Life with a puppy can be hectic. It's full of highs and lows - that's why if you've got a question, there's loads of helpful information on our blog as well as training videos on YouTube.

Try now with 50% off your first box