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Going beyond the bowl

We’re on a mission to change the world of pet food, for good. That means doing good wherever we can for our dogs, their owners, and our planet.

Nose to tail

Nose to tail

Dogs don’t need fillet steak. Which is why we make delicious, nutritious food from the whole animal – reducing waste in the world, one tasty kibble at a time. 

Zero to landfill

Zero to landfill

Any waste from our factory goes to a specialist for energy recovery, which means absolutely nothing goes to landfill. Zero. Zilch. Woof.

Lots to recycle

Lots to recycle

Right now, 85% of the packaging we use is recyclable. We’re working hard on the rest – the biggie being the dry food bag. Watch this space!

Paws for a cause

Paws for a cause

We give food and time to our communities. Every year we give our people a volunteer day for a cause they love. And we give 250,000 meals to dogs in need. 

dog looking excited at the though of his tails.com tailor-made food

Our work with StreetVet

StreetVet gives much-needed vet help to homeless people and their pets, in major towns and cities across the UK. We help wherever we can: food donations, sponsorships, and all the proceeds from our cookbook, for example. 

The Happy Dog Cookbook