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Why we believe a tailor-made blend is best for your dog's hypoallergenic needs

If your dog has a food allergy or intolerance, we can easily exclude many ingredients from our tailor-made blends. You can also create a hypoallergenic blend by selecting the “Hypoallergenic” box during our 2 minute nutritional consultation. Your dog's blend will be tailored to their individual nutritional needs and preferences, giving them truly optimised nutrition whilst excluding the five most common ingredients which are associated with allergies or intolerances.

About our hypoallergenic blends

Tailored exclusions

We can easily exclude many ingredients your dog may have an allergy or intolerance to. Our hypoallergenic blends exclude beef, eggs, dairy, soya and wheat; the five ingredients most commonly associated with food allergies or intolerances.

Easily digestible

We only use high quality ingredients to provide essential nutrients, which makes them easily digestible for dogs.

Hydrolysed proteins

In some of our fish based kibbles, we use hydrolysed salmon protein. This is a special form of protein designed to be suitable for dogs with allergies and food intolerances as it facilitates digestion and helps avoid digestive upsets.

Suitable proteins for sensible digestion

Our hypoallergenic blends contain ample levels of chicken, lamb or fish providing protein sources that are suitable for dogs with sensitive digestion.

The benefits of hypoallergenic dog food

Hypoallergenic blends can help dogs with the below issues and conditions:


Food intolerances and allergies

By excluding the ingredients most commonly associated with these


Skin conditions

Such as itchy skin and dermatitis related to food intolerances and allergies as hypoallergenic food will potentially exclude the trigger


Colitis and inflammatory bowel disease (IBD)

If they're caused by a food allergy


Digestive issues

As hypoallergenic food is easier to digest for sensitive stomachs

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