It's time to change the world of pet food for good

Our Values

Customer led

We genuinely care for our customers. We deliver on our promise, so they can have a happy and healthy pet for life.

Owner holding a Cavapoo puppy

Team spirited

We support and challenge one another, helping us each to be our best self. We pull together to change the world of pet food for good.

Some of our team at our 2018 summer party

Making each day count

We do what matters most each day, focused on outcomes. We are nimble, finding smart solutions to deliver great quickly rather than perfect slowly.

our 2019 team photo

Game changing

We are pioneers. We create new approaches to change things for the better so we stay ahead of the game.

Bear and Zeus our office dogs
Our office dog, Mr Patch sleeping on his owners lap

Software Engineering at

Technology is at the core of everything we do. We build intelligent, scalable systems to handle every step of the process, from this lovingly-crafted website through to the order fulfilment systems that run our blending facility and everything in between.

a box at the factory

Making a unique recipe

Operationally we have developed a system that is the first of its kind. Everything from the algorithms we use to find the right blend of kibble, to our production chain, has been custom-made in-house.

Our summer party 2018

Celebrating as a team

We like to celebrate both individual and company milestones together. From the “Kibble Olympics” to “The Bake Off” - cake and festivities are never far off. Being a team doesn't end at the office.



We offer a competitive salary and generous share award package



You’ll be challenged and given the development opportunities that you’ll only find in a high-growth business. We’ll also support you with more structured training.



Flexible core hours means that you can start anytime between 7-10am and finish 4-7pm (9 hours in total)



25 days’ paid holiday which will increase to 26 on your 2nd year anniversary and 27 on your 3rd year anniversary, an optional 5 days unpaid leave each year and one paid volunteer day every year



Extended paid maternity, paternity and adoption leave. Interest-free loan to help you with your rental flat deposit



Free breakfast and loads of healthy snacks every day, we have a special breakfast on Fridays



Regular team and social events, paid by



Discounted gym membership and health, dental & optical insurance



Pension scheme and the option to salary sacrifice additional contributions



Interest-free season ticket loan and bike to work scheme



All of our products for free (for your dog). Or 50% off for one family member or friend



A dog friendly office, in-house dog behavioural training and free weekly veterinary clinics for all of our office dogs


Life at tails

Here's a sneak peek behind the scenes and what working at is really like...

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