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Dogs are one of the most diverse species on the planet and their needs vary greatly due to factors such as their breed, gender, age, weight and health. That's why we find out about your dog's individual needs and preferences in our 2 minute nutritional consultation and hand-blend a unique selection of kibbles optimised just for them. A genuinely tailor-made diet provides optimised nutrition, meaning a happier and healthier life for your dog.

But don't just take it from us, 74% of our customers saw a visible improvement in their dog when they switched to tails.com food.*

*out of 1,127 customers surveyed

We believe a diet of at least 70% tailor-made dry food is the best way to feed your dog because of the health benefits dry kibbles provide:

Tailored to the exact requirements of your dog

Reduced build up of plaque and tartar

Provides a high nutrient content

Our High Quality Ingredients

Each unique blend we create is 100% complete and balanced. We never add in artificial colourings or flavours but add essential nutrients (like vitamins and minerals) where required to ensure a complete and optimised food. We use a wide range of kibbles made from high quality ingredients, each with different nutritional benefits. You’ll be able to see a breakdown of all the ingredients in your dog's individual blend on your feeding plan page (even before you sign up) and on your menu card, included in your deliveries.

A-Z of Our Ingredients

  • Barley
  • Beef (from meat meal)
  • Beet pulp
  • Biotin
  • Brewer's yeast
  • Brown rice
  • Chicken (fresh)
  • Chicken fat
  • Chicory extract
  • Chondroitin sulphate
  • Citrus Extract
  • Copper
  • Dehydrated chicken
  • Dehydrated lamb
  • Dicalcium phosphate
  • DL-Methionine
  • Duck meat meal
  • Ferrous Sulphate Monohydrate
  • Fish meal
  • Fructo-Oligosaccharide
  • Glucosamine
  • Gravy (digest)
  • Iodine
  • Iron Oxides
  • Lamb (fresh)
  • Lamb fat
  • Lamb gravy
  • Linseed
  • Lucerne meal
  • Maize
  • Maize gluten
  • Maize gluten feed
  • Manganous Oxide
  • Manganous Sulphate Monohydrate
  • Mannan-Oligosaccharide
  • Meat meal
  • Monocalcium phosphate
  • Oats
  • Pea protein
  • Peas
  • Potato
  • Rosemary extract
  • Salmon
  • Seaweed meal
  • Selenium (total)
  • Sodium chloride
  • Sodium Selenite
  • Sorghum
  • Sunflower oil
  • Sweet potato
  • Taurine
  • Vitamin A (as retinyl acetate)
  • Vitamin C (as ascorbyl monophosphate)
  • Vitamin D3 (as cholecalciferol)
  • Vitamin E
  • Vitamin E (as alpha tocopherol acetate)
  • Wheat
  • Wheat feed
  • Yeast
  • Yucca schidigera extract
  • Zinc Chelate of Amino Acids Hydrate
  • Zinc Oxide
  • Zinc Sulphate Monohydrate

BarleyBarley is easily digested by dogs once cooked (as it is in our kibbles) and is an excellent source of carbohydrate and fibre.

Beef (from meat meal)Beef meal is a natural source of protein, essential amino acids, vitamins, minerals and, of course, flavour. See 'meat meal' for more information.

Beet pulpBeet pulp is the fibrous material from sugar beets left-over after sugar production and is a natural provider of dietary fibre, beneficial for intestinal health. The sugar is almost completely removed, leaving behind an excellent source of both soluble and insoluble fibre. This nourishes the natural flora in the gut.

BiotinBiotin is a vitamin (also known as Vitamin H or Vitamin B7), and is an essential nutrient as it is directly involved in the nervous system function as well as maintaining a healthy skin and coat. Neither humans nor animals can make biotin directly themselves - therefore they must rely on other sources. This can be through diet, or through synthesis in the gut by the bacteria which are naturally present. It is thought that with healthy levels of the correct bacteria, the gut can produce the quantity of biotin required for a dog's essential requirements. However, this can be supplemented through the diet - and laboratory studies have shown that biotin supplemented through the diet can contribute to enhancement of skin and coat condition.

Brewer's yeastBrewer's yeast is a dried, non-active yeast resulting from the fermentation of beer. It is one of the best sources of natural B vitamins which aid digestion, metabolism, support the nervous system and keep the skin, hair, eyes, mouth, and liver healthy. Yeast is also a good source of protein. It is known as a 'complete protein' since it contains all ten of the essential amino acids needed by dogs.

Brown riceA highly digestible carbohydrate and protein source that is gentle on the stomach. Easily digested by dogs, it provides a wide range of natural nutrients including B vitamins, iron, manganese, selenium, magnesium and omega-3 oils. It is also a good source of dietary fibre, which is important in maintaining digestive health.

Chicken (fresh)Fresh chicken is a highly digestible, excellent protein source for dogs

Chicken fatChicken fat has a high and consistent level of the essential fatty acids that are necessary for a healthy skin and coat, and is considered to be the highest quality fat source available. It is an energy-dense essential nutrient, containing almost twice as many calories as carbohydrates or protein sources.

Chicory extractA dietary fibre called inulin is extracted from the root of the chicory plant. Studies suggest that inulin can have a beneficial effect on the gut's good bacteria, which is making it increasingly popular as a prebiotic and as a source of soluble dietary fibre.

Chondroitin sulphateChondroitin is a naturally-occurring nutrient that blocks destructive enzymes released in the body after injury or age-related wear and tear. These enzymes break down cartilage in the joints, adding further damage. Counteracting these enzymes, chondroitin is well known for easing the symptoms of osteoarthritis and other joint conditions. Chondroitin is present in higher quantities in our blends designed for more senior dogs.

Citrus ExtractA natural food preservative due to its high antioxidant levels, citrus extracts in the diet can also have anti-inflammatory properties which may improve dental health and reduce gum disease

CopperCopper is an essential mineral that is important for a number of functions. It is involved in the absorption of iron, which is essential for red blood cell formation and transport of oxygen around dog's bodies. Copper also plays a role in the production of hair pigments and synthesis of collagen in tendons. Copper acts as an antioxidant, helping to protect against damage of cells within the body.

Dehydrated chickenDehydrated chicken (or chicken meal) is an excellent protein source that is easy to digest, with a rich taste. It is also a good source of vitamins and minerals. See 'meat meal' for more information.

Dehydrated lambDehydrated lamb (or lamb meal) is an excellent protein source that also contains vitamins and minerals. See 'meat meal' for more information.

Dicalcium phosphateDicalcium phosphate is a great source of calcium, which is essential for the development and maintenance of healthy teeth, bones and muscles. It's also a natural source of phosphorous, a key component in teeth and bone structure that is also crucial for energy production.

DL-MethionineMethionine is an amino acid (amino acids are the building blocks of protein). It is essential for the synthesis of keratin - the protein that hair is made from.

Duck meat mealDuck meal (or dehydrated duck) is an excellent protein source that is easy to digest, with a rich taste. Duck is also a good source of vitamin A and B3 as well as several minerals. See 'meat meal' for more information.

Ferrous Sulphate MonohydrateIron is a mineral that is a vital component of haemoglobin, the molecule that transports oxygen around the body in red blood cells. A lack of iron in dogs can result in anaemia just like in humans.

Fish mealFish meal, similar to meat meal in its production, is produced from fish that has been cooked intensively to remove all moisture and then ground to produce a fine powder that is highly digestible. Fish meal is a good source of protein and minerals, and is also rich in omega-3 fatty acids, which are important for joint health and brain development.

Fructo-OligosaccharideAlso known as FOS, fructo-oligosaccharides are a natural form of fibre that produce essential nutrients required for healthy digestion. FOS provides balance to the acids used in the digestive process, directly contributing to the efficient break-down and absorption of calcium.

GlucosamineGlucosamine is found naturally in dogs, and plays a part in keeping ligaments, tendons, cartilage and joint fluid working well. Adding glucosamine as a dietary supplement to foods is believed to prevent the breakdown of joint cartilage and increase elasticity. It is especially recommended for older dogs who suffer from joint problems.

Gravy (digest)Much like the gravy we have on our Sunday roasts, the gravy we use on our kibbles is made by processing meat, offal and bones, and is generally used as a coating on the kibble to make sure the nutritious food tastes delicious to your dog.

IodineThe mineral iodine is necessary for healthy thyroid function.

Iron OxidesIron is a mineral that is a vital component of haemoglobin, the molecule that transports oxygen around the body in red blood cells. A lack of iron in dogs can result in anaemia just like in humans.

Lamb (fresh)Fresh lamb meat is easily digestible and very delicious for dogs. It is an excellent source of protein, zinc and B vitamins. It is an effective hypo-allergenic meat protein source, and helps promote strong muscles and bones.

Lamb fatAn energy-dense, essential nutrient, containing almost twice as many calories as carbohydrates or protein sources. Lamb fat is also a source of essential fatty acids, including omega-3.

Lamb gravyMuch like the gravy we have on our Sunday roasts, the gravy we use on our kibbles is made by processing meat, offal and bones, and is generally used as a coating on the kibble to make sure your dog's tailor-made blend tastes delicious.

LinseedAlso known as flax seed, linseed is a good source of dietary fibre, protein and essential fatty acids including omega-3 which is great for brain function.

Lucerne mealLucerne, or alfalfa as it is also known, is a good quality fibre and a natural source of a variety of nutrients including plenty of vitamins and minerals - most notably iron, magnesium, manganese, vitamin A, C, E and several B vitamins.

MaizeMaize is a good quality, nutritious carbohydrate source with a similar nutritional profile to grains like oats and barley. It is also an easily digested source of dietary fibre.

Maize glutenMaize gluten is produced in the processing of maize for starch. It is an excellent source of protein, as well and energy and fibre, that is also easily digestible. Maize gluten should not be confused with wheat gluten, which is thought to be an allergen in some humans.

Maize gluten feedMaize gluten feed is produced in the processing of maize for starch. It is an excellent source of fibre that is also easily digestible. Maize gluten should not be confused with wheat gluten, which is thought to be an allergen in some humans.

Manganous OxideManganese is necessary for development of bone and joint cartilage and enzyme activators. It also enhances the immune system and aids in fat and sugar metabolism.

Manganous Sulphate MonohydrateManganese is necessary for development of bone and joint cartilage and enzyme activators. It also enhances the immune system and aids in fat and sugar metabolism.

Mannan-OligosaccharideMannan-oligosaccharides, also known as MOS, are a natural form of fibre that comes from yeast. They help boost the body's response to harmful bacteria in the intestine and elsewhere, thereby improving gastrointestinal health as well as overall wellbeing and longevity.

Meat mealMeat meal is a very highly concentrated protein source, made by cooking fresh meat at high pressure until all moisture has been removed and then processing this to a powder. This fine powder can be up to four times as protein-rich as the original meat before the processing. It often contains the animal bones as well as the meat, making it an excellent source of calcium and phosphorus too - essential for growing dogs and for bone and teeth maintenance in adult dogs too. Meat meals also contain vitamins and minerals. Our meat meals only come from animals declared fit for human consumption.

Monocalcium phosphateMonocalcium phosphate is an excellent source of both calcium and phosphorous. Calcium is essential for the development and maintenance of healthy teeth, bones and muscles, and phosphorous is a key component in teeth and bone structure that is also crucial for energy production.

OatsEasily digested, oats are a good source of dietary fibre and carbohydrate as well as a range of micronutrients including manganese, selenium, vitamin B1, magnesium and phosphorus.

Pea proteinPea protein is produced in the processing of whole peas and is a concentrated source of protein.

PeasWhole peas contain beneficial antioxidants as well as fibre and a wide range of nutrients such as vitamins C, K and B1, manganese, and folate.

PotatoPotato is a very easily digestible source of carbohydrate and an excellent source of the vitamins C & B6 as well as potassium, which is good for immunity and energy production. It is also a source of non-meat protein and complements the amino acids present in the meat and fish proteins blended into our kibbles.

Rosemary extractA safe, herbal source of antioxidants which acts as a natural food preservative. Rosemary may also provide digestive benefits such as reducing gas and supporting healthy gut motility

SalmonA highly nutritious and tasty protein source for dogs. Salmon is an excellent source of high quality protein and omega-3.

Seaweed mealAs well as providing a wide range of vitamins and minerals, seaweed is used mainly as a source of iodine, which is an important trace mineral with many functions. Iodine is required for thyroid hormones, which play a major role in the growth and repair of tissues and are required for a healthy metabolism.

Selenium (total)Selenium plays a vital role in reducing cellular damage caused by free radicals. Selenium also plays a supporting role in immune response.

Sodium chlorideCommonly known as salt, sodium chloride is a natural source of the essential minerals sodium and chloride. Sodium helps the body to efficiently absorb the energy in foods and chloride is essential for healthy digestion.

Sodium SeleniteSelenium plays a vital role in reducing cellular damage caused by free radicals. Selenium also plays a supporting role in immune response.

SorghumSorghum is a grass that is cultivated for grain and provides an easily digestible source of carbohydrate

Sunflower oilSunflower oil is low in saturated fat and is rich in the natural anti-oxidant vitamin E.

Sweet potatoThe sweet potato is nutritionally quite different from common potatoes. It contains much more fibre, is a fantastic source of vitamin A, and is rich in vitamins C and B6 as well as several minerals.

TaurineTaurine is an amino acid and antioxidant that is required for healthy reproduction, eyesight and hearing. A number of studies have shown that taurine supplementation can help in the treatment of heart problems.

Vitamin A (as retinyl acetate)Vitamin A is important for dogs' vision as it helps to create the pigments required for the eyes to see colour and also adjust to seeing in the dark. It also helps with reproductive hormone production and the creation of protein which is essential for muscle development.

Vitamin C (as ascorbyl monophosphate)Vitamin C is the vitamin found in citrus fruits as well as some green leafy vegetables such as broccoli. It is a natural preservative and can even help keep the other nutrients in your dog's diet at their best.

Vitamin D3 (as cholecalciferol)Unlike humans, dogs cannot produce vitamin D for themselves hence it must be supplemented in their diet. Vitamin D is essential in the optimal absorption of calcium and phosphorous from the intestine.

Vitamin EVitamin E is an antioxidant which means it helps the body protect against degradation of its cells through natural factors as well as pollution or sunlight. Vitamin E also helps the immune system.

Vitamin E (as alpha tocopherol acetate)Vitamin E is an antioxidant which means it helps the body protect against degradation of its cells through natural factors as well as pollution or sunlight. Vitamin E also helps the immune system.

WheatContains both the bran and germ of wheat, serving as an excellent source of carbohydrate, fibre and the mineral manganese. Except in the very rare cases of wheat intolerance or allergy, wheat is a very healthy ingredient for dogs.

Wheat feedA fantastic natural source of fibre and carbohydrates, produced when processing cereals. Helps keep your dog's digestive system healthy.

YeastAn excellent source of B vitamins and dietary fibre that removes harmful bacteria from the gut, which is especially important for puppies and ageing dogs.

Yucca schidigera extractYucca extract (from the yucca schidigera cactus) is a natural ingredient that has antioxidant properties and may also help to reduce faecal and body odour.

Zinc Chelate of Amino Acids HydrateZinc aids in the metabolism of carbohydrate, fat and protein and helps support a healthy immune system. Among other things, it is also involved in collagen and keratin synthesis - therefore important in a healthy skin and coat as well as for healing.

Zinc OxideZinc aids in the metabolism of carbohydrate, fat and protein and helps support a healthy immune system. Among other things, it is also involved in collagen and keratin synthesis - therefore important in a healthy skin and coat as well as for healing.

Zinc Sulphate MonohydrateZinc aids in the metabolism of carbohydrate, fat and protein and helps support a healthy immune system. Among other things, it is also involved in collagen and keratin synthesis - therefore important in a healthy skin and coat as well as for healing.

Meat

The meat and fish in our blends are a natural source of high quality proteins and fatty acids to support healthy skin and coat and keep dogs in optimum condition.

Carbohydrates

Our highly digestible, carbohydrate-rich ingredients such as brown rice, potato, maize, oats and wheat are also a key part of your dog’s diet as they are an important provider of fibre and energy.

SOURCING OUR INGREDIENTS

All of our tailor-made dry dog food is produced in the UK and we endeavour to source as many ingredients as locally as possible. Our other ingredients mostly come from the UK and when we have to, we carefully source the best quality ingredients from further afield. Whilst sourcing locally is our goal, the quality of ingredients is our number one priority.

OUR HIGH QUALITY STANDARDS

We work closely with all of our ingredient suppliers to ensure that they meet our high quality standards. Every delivery into our blending rooms needs to pass rigorous quality checks to make sure it's up to our high standards. So you can be assured that everything we send you has been thoroughly checked before being blended.

OUR RANGE

We also offer a wide range of tasty slow-cooked wet food recipes that complement your dry food and add variety and texture to your dogs meals. Our new Dental Dailies help look after your dog’s teeth and gums when chewed once a day.

OUR CUSTOMERS RATE US FIVE STARS