Different dogs have different needs
You know this already: no two dogs are the same. It’s not just about personality though, they all have different nutritional needs too. That’s why we create a unique blend of dry dog food, just for them.
Dry food: nutrient-rich and totally bespoke
We recommend feeding your dog at least 70% dry food. Why? Because dry food is packed with nutrients, good for teeth, and we can tailor the blend to the precise needs of your dog – down to the very last kibble.
Tailored to the exact requirements of your dog
Reduced build up of plaque and tartar
Provides a high nutrient content
What’s in our dry food?
You’ll see the full list of ingredients on your feeding plan page – from meat and fish to salmon oil and chicory extract (yep, chicory). Everything’s there for a reason, and all our food is made with nutritious ingredients from high-quality sources.
A-Z of Our Ingredients
- Beet pulp
- Brewer's yeast
- Brown rice
- Chicken (fresh)
- Chicory extract
- Chondroitin sulphate
- Dehydrated beef
- Dehydrated chicken
- Dehydrated fish
- Dehydrated lamb
- Dehydrated meat
- Dehydrated salmon
- Dicalcium phosphate
- Dried seaweed
- Dried yeast
- Duck meat meal
- Ferrous Sulphate Monohydrate
- Fresh lamb
- Glucosamine hydrochloride
- Iron Oxides
- Lamb fat
- Lamb gravy
- Maize gluten
- Manganous Oxide
- Manganous Sulphate Monohydrate
- Monocalcium phosphate
- Natural preservative
- Natural preservative (rosemary extract)
- Pea protein
- Poultry fat
- Poultry gravy
- Prebiotic (FOS)
- Prebiotic (MOS)
- Rapeseed oil
- Selenium (total)
- Sodium Selenite
- Sunflower oil
- Sweet potatoes
- Vitamin A (as retinyl acetate)
- Vitamin C (as ascorbyl monophosphate)
- Vitamin D3 (as cholecalciferol)
- Vitamin E
- Vitamin E (as alpha tocopherol acetate)
- Wheat feed
- Yucca extract
- Zinc Chelate of Amino Acids Hydrate
- Zinc Oxide
- Zinc Sulphate Monohydrate
AlfalfaAlfalfa is a good quality fibre, and a natural source of nutrients, including plenty of vitamins and minerals: iron, magnesium, manganese, vitamin A, C, E and several B vitamins.
BarleyAn excellent source of carbohydrate and fibre, the cooked barley in our kibbles is easy to digest. Barley is a source of beta glucans, which slows the absorption of glucose and helps dogs feel fuller for longer. And if that's not enough, barley is a natural source of niacin (vitamin B3), and has the highest levels of tocopherols and tocotrienols (vitamin E) of any grain. Good stuff.
Beet pulpBeet pulp is great for the gut. As a source of soluble and insoluble fibres, it works with your dog's digestive system to enhance absorption, increase satiety, and improve stools – to name just a few.
BiotinBiotin is a vitamin (also known as Vitamin H or Vitamin B7), and is an essential nutrient as it is directly involved in the nervous system function as well as maintaining a healthy skin and coat. Neither humans nor animals can make biotin directly themselves - therefore they must rely on other sources. This can be through diet, or through synthesis in the gut by the bacteria which are naturally present. It is thought that with healthy levels of the correct bacteria, the gut can produce the quantity of biotin required for a dog's essential requirements. However, this can be supplemented through the diet - and laboratory studies have shown that biotin supplemented through the diet can contribute to enhancement of skin and coat condition.
Brewer's yeastBrewer's yeast is a dried, non-active yeast resulting from the fermentation of beer. It is one of the best sources of natural B vitamins which aid digestion, metabolism, support the nervous system and keep the skin, hair, eyes, mouth, and liver healthy. Yeast is also a good source of protein. It is known as a 'complete protein' since it contains all ten of the essential amino acids needed by dogs.
Brown riceNot just super healthy for humans, brown rice is great for dogs too. It's easily digestible, low fat, and an excellent source of manganese and fibre.
CarrotsCarrots are a good source of beta carotene, which helps your dog produce vitamin A – essential for healthy eyes and skin. Beta carotene is an antioxidant too, and carrots are a low-fat source of dietary fibre. We also love to use raw carrots as a healthy snack for the office dogs of tails.com. Crunch, crunch.
ChickenChicken is a delicious and highly digestible source of protein for dogs – just as it is for humans. It contains an impressive array of amino acids, and is rich in bioavailable minerals and omega-6. Not only that, it’s low in saturated fats too – another big nutritional win.
Chicken (fresh)Fresh chicken is a highly digestible, excellent protein source for dogs
Chicory extractA dietary fibre called inulin is extracted from the root of the chicory plant. Studies suggest that inulin can have a beneficial effect on the gut's good bacteria, which is making it increasingly popular as a prebiotic and as a source of soluble dietary fibre.
Chondroitin sulphateA source of chondroitin, which can be beneficial for elderly dogs and those with joint issues.
CopperCopper is an essential mineral that is important for a number of functions. It is involved in the absorption of iron, which is essential for red blood cell formation and transport of oxygen around dog's bodies. Copper also plays a role in the production of hair pigments and synthesis of collagen in tendons. Copper acts as an antioxidant, helping to protect against damage of cells within the body.
Dehydrated beefA natural source of protein, vitamins, minerals and, of course, flavour. Beef is a source of all-important iron too - in particular heme iron, which is more easily absorbed than other inorganic types. Our beef is cooked down into a protein-rich powder.
Dehydrated chickenAn excellent source of protein, vitamins and minerals, dehydrated chicken (or chicken meal) is easy to digest too.
Dehydrated fishFish meal, similar to meat meal in its production, is produced from fish that has been cooked intensively to remove all moisture and then ground to produce a fine powder that is highly digestible.Fish meal is a good source of protein and minerals, and is also rich in omega-3 fatty acids, which are important for joint health and brain development.
Dehydrated lambDehydrated lamb (or lamb meal) is protein-rich, and an excellent source of vitamins and minerals.
Dehydrated meatA highly concentrated protein source, made by cooking fresh meat at high pressure to remove all moisture. Then the meat is ground to a fine powder, which can be up to four times as protein-rich as the original meat.
Dehydrated salmonAn excellent source of high quality protein and omega-3, salmon is gentle on digestion too. It's high in B vitamins, vitamin D, selenium, and potassium. And it contains the antioxidant astaxanthin, which gives salmon that pink colour – and supports your dog's skin, brain, and neural system.
Dicalcium phosphateA simple inorganic source of calcium and phosphorus: minerals that are essential for growth and development. As puppies grow, it’s important to balance their ratio of calcium and phosphorus carefully, based on their age and size.
DL-MethionineMethionine is an amino acid (amino acids are the building blocks of protein). It is essential for the synthesis of keratin - the protein that hair is made from.
Dried seaweedWe use seaweed as a source of iodine, which helps with tissue growth and repair, and supports thyroid function. It also helps your dog maintain a healthy metabolism.
Dried yeastOne of the best sources of natural B vitamins, brewer’s yeast helps keep your dog’s digestion and metabolism ticking over. It also supports the nervous system, and keeps their skin, hair, eyes, mouth, and liver healthy.
Duck meat mealDuck meal (or dehydrated duck) is an excellent protein source that is easy to digest, with a rich taste. Duck is also a good source of vitamin A and B3 as well as several minerals.See 'meat meal' for more information.
Ferrous Sulphate MonohydrateIron is a mineral that is a vital component of haemoglobin, the molecule that transports oxygen around the body in red blood cells. A lack of iron in dogs can result in anaemia just like in humans.
Fresh lambFresh lamb meat is easily digestible and very delicious for dogs. It is an excellent source of protein, zinc and B vitamins. It is an effective hypo-allergenic meat protein source, and helps promote strong muscles and bones.
Glucosamine hydrochlorideGlucosamine provides the building blocks for collagen, cartilage and joint fluid – all essential for maintaining healthy joints. Ours comes from shellfish, and adding it to your dog’s diet can prevent the breakdown of cartilage and increase elasticity. Glucosamine is especially recommended for older dogs with joint problems. "
GlycerineWe use glycerine in our treats, to stop them drying out. It makes sure they stay delicious enough to sit, lie down, and roll over for.
IodineThe mineral iodine is necessary for healthy thyroid function.
Iron OxidesIron is a mineral that is a vital component of haemoglobin, the molecule that transports oxygen around the body in red blood cells. A lack of iron in dogs can result in anaemia just like in humans.
Lamb fatLamb fat complements the fresh lamb we use in some of our kibbles. Not only is it super tasty, it’s energy-dense, and provides those essential fatty acids - important for healthy skin and a glossy coat.
Lamb gravyGravy makes for a delicious coating - we add a dash to our kibbles while they're cooling. Our lamb gravy is made with meat and offal, to give it that rich, meaty aroma dogs love.
LinseedAlso known as flax seed, linseed is rich in omega-3 and omega-6: essential fatty acids that play a role in maintaining healthy skin and a glossy coat. Omega-6 is also essential for growth, reproduction and immune function.
MaizeA carbohydrate source similar to grains like oats and barley. Why maize? It’s a quality source of dietary fibre that’s easy for your dog to digest.
Maize glutenA source of protein and energy that’s easily digestible, and a source of xanthophylls, zeaxanthin and lutein. Maize gluten is produced when maize is processed to produce starch.
Manganous OxideManganese is necessary for development of bone and joint cartilage and enzyme activators. It also enhances the immune system and aids in fat and sugar metabolism.
Manganous Sulphate MonohydrateManganese is necessary for development of bone and joint cartilage and enzyme activators. It also enhances the immune system and aids in fat and sugar metabolism.
Monocalcium phosphateMonocalcium phosphate is an excellent source of both calcium and phosphorous. Calcium is essential for the development and maintenance of healthy teeth, bones and muscles, and phosphorous is a key component in teeth and bone structure that is also crucial for energy production.
Natural preservativeA natural food preservative due to its high antioxidant levels, citrus extracts in the diet can also have anti-inflammatory properties which may improve dental health and reduce gum disease
Natural preservative (rosemary extract)A natural food preservative that keeps our kibbles fresh. It may also cut down flatulence and support a healthy gut.
OatsGood old-fashioned oats. A source of fibre and carbohydrate, omega-6 and beta-glucans. And that's just for starters – they're also full of micronutrients, including manganese, selenium, vitamin B1, magnesium and phosphorus.
Pea proteinThe noble pea. A concentrated source of plant protein.
PeasPeas are full of antioxidants, fibre, and a wide range of nutrients such as manganese, folate, and vitamins C, K and B1. Who’d have thought it?
PotatoesAn easily digestible carbohydrate packed with vitamins C and B6, as well as potassium – good for the immune system and energy production. Potato also contains carotenoids such as lutein, zexanthin, and violaxanthin, which are powerful antioxidants.
Poultry fatAn excellent quality fat, chicken fat is packed with essential fatty acids – which give your dog healthy skin and a glossy coat. Chicken fat is also energy-dense, with twice as many calories as carbohydrates or protein sources.
Poultry gravy Gravy makes for a delicious coating – we add a dash to our kibbles while they're cooling. Our gravy is made with meat and offal, to give it that rich, meaty aroma dogs love.
Prebiotic (FOS)Also known as FOS, fructo-oligosaccharide is a natural form of fibre. It’s a prebiotic, which means it provides nutrients for the good bacteria in the gut – great for your dog's digestive health.
Prebiotic (MOS)A form of fibre that comes from yeast, MOS is a natural pre-biotic. It can boost your dog’s response to harmful bacteria, improving their wellbeing, longevity and gastrointestinal health.
PumicePumice can help reduce the build-up of plague and tartar on your dog's teeth – which is why we use it our Dental Dailies.
Rapeseed oilA source of monounsaturated and polyunsaturated fats, plus vitamin E. And with a high level of omega 3, it can support brain function too.
RosemaryGreat with lamb, obviously. What about the lesser known benefits of rosemary? This herb has a complex mix of compounds and essential oils, which have been shown to have anti-inflammatory, anti-fungal, antibacterial and antiseptic properties.
SalmonAn excellent source of high quality protein and omega-3, salmon is gentle on digestion too. It's high in B vitamins, vitamin D, selenium, and potassium. And it contains the antioxidant astaxanthin, which gives salmon that pink colour – and supports your dog's skin, brain, and neural system.
SaltNot too little, not too much. All our blends have a careful balance of salt – giving your dog just the right amount for a healthy, happy life.
Selenium (total)Selenium plays a vital role in reducing cellular damage caused by free radicals. Selenium also plays a supporting role in immune response.
Sodium SeleniteSelenium plays a vital role in reducing cellular damage caused by free radicals. Selenium also plays a supporting role in immune response.
SorghumA gluten-free grain from the grass family. Studies show that sorghum is slower at releasing glucose than corn or rice diets in dogs - plus it contains phenoic compounds with strong antioxidant properties.
Sunflower oilLow in saturated fat, sunflower oil is blend of monounsaturated and polyunsaturated fatty acids, with good levels of omega 6 and vitamin E.
Sweet potatoesFor slow-release energy and stable blood sugar levels, all day long. Sweet potatoes are full of fibre and they’re a source of vitamins A and C – as well as potassium and sodium.
TaurineTaurine is an amino acid and antioxidant that is required for healthy reproduction, eyesight and hearing. A number of studies have shown that taurine supplementation can help in the treatment of heart problems.
Vitamin A (as retinyl acetate)Vitamin A is important for dogs' vision as it helps to create the pigments required for the eyes to see colour and also adjust to seeing in the dark. It also helps with reproductive hormone production and the creation of protein which is essential for muscle development.
Vitamin C (as ascorbyl monophosphate)Vitamin C is the vitamin found in citrus fruits as well as some green leafy vegetables such as broccoli. It is a natural preservative and can even help keep the other nutrients in your dog's diet at their best.
Vitamin D3 (as cholecalciferol)Unlike humans, dogs cannot produce vitamin D for themselves hence it must be supplemented in their diet. Vitamin D is essential in the optimal absorption of calcium and phosphorous from the intestine.
Vitamin EVitamin E is an antioxidant which means it helps the body protect against degradation of its cells through natural factors as well as pollution or sunlight. Vitamin E also helps the immune system.
Vitamin E (as alpha tocopherol acetate)Vitamin E is an antioxidant which means it helps the body protect against degradation of its cells through natural factors as well as pollution or sunlight. Vitamin E also helps the immune system.
WheatWe use wholegrain wheat for slow-releasing carbohydrates: improving stamina and energy throughout the day. It's high in fibre and rich in manganese too.
Wheat feedA fantastic natural source of fibre and carbohydrates, produced when processing cereals. Helps keep your dog's digestive system healthy.
Yucca extractYes - like the yucca plant you know and love. Yucca extract has many antioxidant properties. The best of the bunch? It tackles odour: from that old-dog smell to really stinky poos.
Zinc Chelate of Amino Acids HydrateZinc aids in the metabolism of carbohydrate, fat and protein and helps support a healthy immune system. Among other things, it is also involved in collagen and keratin synthesis - therefore important in a healthy skin and coat as well as for healing.
Zinc OxideZinc aids in the metabolism of carbohydrate, fat and protein and helps support a healthy immune system. Among other things, it is also involved in collagen and keratin synthesis - therefore important in a healthy skin and coat as well as for healing.
Zinc Sulphate MonohydrateZinc aids in the metabolism of carbohydrate, fat and protein and helps support a healthy immune system. Among other things, it is also involved in collagen and keratin synthesis - therefore important in a healthy skin and coat as well as for healing.
MEAT AND FISH
The meat and fish in our blends is a natural source of protein and fatty acids – essential for a glossy coat and tip-top body condition.
For fibre and energy. Think potato and whole grains like wheat, oats, and maize: the carbs that help your dog bounce through busy days in the park.
We add extra nutrients to support joints, heart, digestion, and immune system – all to help your dog be their healthiest self.
NO ADDED SUGAR
We focus on the best nutrition for your dog, so there’s no added sugar, artificial colours, or artificial flavours in our unique tails.com dry food.
Where does it come from?
To revolutionise dog food, we had to start from scratch. So we created a range of new kibbles, each one with a nutritional profile we're proud of, and made right here in the UK. We use these kibbles to create a tailor-made blend for your dog, and the recipe is different for each and every dog we serve.
We make each blend here in West London, and source as many ingredients as we can on home turf. However, quality is our top priority – so we sometimes source ingredients from further afield. But only when we have to.
Rigorous quality standards
We’re sticklers for precision, from creating the right tailor-made food for your dog, to checking that everything in each blend meets our high quality standards. We’re always checking for freshness and taste, to make sure each blend is irresistibly delicious. It’s all part of transforming the world of pet nutrition, and delivering health and happiness to dogs everywhere.
Try the rest of the range too
Country casserole, or fish stew? Our wet food recipes – slow-cooked for extra flavour – add variety to your dog’s diet, and work deliciously well with our dry food. Then there are our Dental Dailies: a tasty way to keep teeth in good nick, as well as our Good Dog Treats (worth rolling over for), and our Hand-baked Salmon Biscuits. Go explore!