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Different dogs have different needs

You know this already: no two dogs are the same. It’s not just about personality though, they all have different nutritional needs too. That’s why we create a unique blend of dry dog food, just for them.

Dry food: nutrient-rich and totally bespoke

We recommend feeding your dog at least 70% dry food. Why? Because dry food is packed with nutrients, good for teeth, and we can tailor the blend to the precise needs of your dog – down to the very last kibble.

Tailored to the exact requirements of your dog

Reduced build up of plaque and tartar

Provides a high nutrient content

What’s in our dry food?

You’ll see the full list of ingredients on your feeding plan page – from meat and fish to salmon oil and chicory extract (yep, chicory). Everything’s there for a reason, and all our food is made with nutritious ingredients from high-quality sources.

A-Z of Our Ingredients

  • Alfalfa
  • Barley
  • Beet pulp
  • Biotin
  • Brewer's yeast
  • Brown rice
  • Chicken (fresh)
  • Chicory extract
  • Chondroitin sulphate
  • Copper
  • Dehydrated beef
  • Dehydrated chicken
  • Dehydrated fish
  • Dehydrated lamb
  • Dehydrated meat
  • Dicalcium phosphate
  • DL-Methionine
  • Dried yeast
  • Duck meat meal
  • Ferrous Sulphate Monohydrate
  • Fresh lamb
  • Glucosamine hydrochloride
  • Gravy
  • Iodine
  • Iron Oxides
  • Lamb fat
  • Lamb gravy
  • Linseed
  • Maize
  • Maize gluten
  • Maize gluten
  • Manganous Oxide
  • Manganous Sulphate Monohydrate
  • Monocalcium phosphate
  • Natural preservative
  • Natural preservative (rosemary extract)
  • Oats
  • Pea protein
  • Peas
  • Potatoes
  • Poultry fat
  • Prebiotic (FOS)
  • Prebiotic (MOS)
  • Salmon
  • Salt
  • Seaweed meal
  • Selenium (total)
  • Sodium Selenite
  • Sorghum
  • Sunflower oil
  • Sweet potatoes
  • Taurine
  • Vitamin A (as retinyl acetate)
  • Vitamin C (as ascorbyl monophosphate)
  • Vitamin D3 (as cholecalciferol)
  • Vitamin E
  • Vitamin E (as alpha tocopherol acetate)
  • Wheat
  • Wheat feed
  • Yucca extract
  • Zinc Chelate of Amino Acids Hydrate
  • Zinc Oxide
  • Zinc Sulphate Monohydrate

AlfalfaLucerne, or alfalfa as it is also known, is a good quality fibre and a natural source of a variety of nutrients including plenty of vitamins and minerals - most notably iron, magnesium, manganese, vitamin A, C, E and several B vitamins.

BarleyBarley is easily digested by dogs once cooked (as it is in our kibbles) and is an excellent source of carbohydrate and fibre.

Beet pulpBeet pulp is the fibrous material from sugar beets left-over after sugar production and is a natural provider of dietary fibre, beneficial for intestinal health. The sugar is almost completely removed, leaving behind an excellent source of both soluble and insoluble fibre. This nourishes the natural flora in the gut.

BiotinBiotin is a vitamin (also known as Vitamin H or Vitamin B7), and is an essential nutrient as it is directly involved in the nervous system function as well as maintaining a healthy skin and coat. Neither humans nor animals can make biotin directly themselves - therefore they must rely on other sources. This can be through diet, or through synthesis in the gut by the bacteria which are naturally present. It is thought that with healthy levels of the correct bacteria, the gut can produce the quantity of biotin required for a dog's essential requirements. However, this can be supplemented through the diet - and laboratory studies have shown that biotin supplemented through the diet can contribute to enhancement of skin and coat condition.

Brewer's yeastBrewer's yeast is a dried, non-active yeast resulting from the fermentation of beer. It is one of the best sources of natural B vitamins which aid digestion, metabolism, support the nervous system and keep the skin, hair, eyes, mouth, and liver healthy. Yeast is also a good source of protein. It is known as a 'complete protein' since it contains all ten of the essential amino acids needed by dogs.

Brown riceA highly digestible carbohydrate and protein source that is gentle on the stomach. Easily digested by dogs, it provides a wide range of natural nutrients including B vitamins, iron, manganese, selenium, magnesium and omega-3 oils. It is also a good source of dietary fibre, which is important in maintaining digestive health.

Chicken (fresh)Fresh chicken is a highly digestible, excellent protein source for dogs

Chicory extractA dietary fibre called inulin is extracted from the root of the chicory plant. Studies suggest that inulin can have a beneficial effect on the gut's good bacteria, which is making it increasingly popular as a prebiotic and as a source of soluble dietary fibre.

Chondroitin sulphateChondroitin is a naturally-occurring nutrient that blocks destructive enzymes released in the body after injury or age-related wear and tear. These enzymes break down cartilage in the joints, adding further damage. Counteracting these enzymes, chondroitin is well known for easing the symptoms of osteoarthritis and other joint conditions. Chondroitin is present in higher quantities in our blends designed for more senior dogs.

CopperCopper is an essential mineral that is important for a number of functions. It is involved in the absorption of iron, which is essential for red blood cell formation and transport of oxygen around dog's bodies. Copper also plays a role in the production of hair pigments and synthesis of collagen in tendons. Copper acts as an antioxidant, helping to protect against damage of cells within the body.

Dehydrated beefBeef meal is a natural source of protein, essential amino acids, vitamins, minerals and, of course, flavour. See 'meat meal' for more information.

Dehydrated chickenDehydrated chicken (or chicken meal) is an excellent protein source that is easy to digest, with a rich taste. It is also a good source of vitamins and minerals. See 'meat meal' for more information.

Dehydrated fishFish meal, similar to meat meal in its production, is produced from fish that has been cooked intensively to remove all moisture and then ground to produce a fine powder that is highly digestible.Fish meal is a good source of protein and minerals, and is also rich in omega-3 fatty acids, which are important for joint health and brain development.

Dehydrated lambDehydrated lamb (or lamb meal) is an excellent protein source that also contains vitamins and minerals. See 'meat meal' for more information.

Dehydrated meatMeat meal is a very highly concentrated protein source, made by cooking fresh meat at high pressure until all moisture has been removed and then processing this to a powder. This fine powder can be up to four times as protein-rich as the original meat before the processing.It often contains the animal bones as well as the meat, making it an excellent source of calcium and phosphorus too - essential for growing dogs and for bone and teeth maintenance in adult dogs too. Meat meals also contain vitamins and minerals.Our meat meals only come from animals declared fit for human consumption.

Dicalcium phosphateDicalcium phosphate is a great source of calcium, which is essential for the development and maintenance of healthy teeth, bones and muscles. It's also a natural source of phosphorous, a key component in teeth and bone structure that is also crucial for energy production.

DL-MethionineMethionine is an amino acid (amino acids are the building blocks of protein). It is essential for the synthesis of keratin - the protein that hair is made from.

Dried yeastAn excellent source of B vitamins and dietary fibre that removes harmful bacteria from the gut, which is especially important for puppies and ageing dogs.

Duck meat mealDuck meal (or dehydrated duck) is an excellent protein source that is easy to digest, with a rich taste. Duck is also a good source of vitamin A and B3 as well as several minerals.See 'meat meal' for more information.

Ferrous Sulphate MonohydrateIron is a mineral that is a vital component of haemoglobin, the molecule that transports oxygen around the body in red blood cells. A lack of iron in dogs can result in anaemia just like in humans.

Fresh lambFresh lamb meat is easily digestible and very delicious for dogs. It is an excellent source of protein, zinc and B vitamins. It is an effective hypo-allergenic meat protein source, and helps promote strong muscles and bones.

Glucosamine hydrochlorideGlucosamine is found naturally in dogs, and plays a part in keeping ligaments, tendons, cartilage and joint fluid working well.Adding glucosamine as a dietary supplement to foods is believed to prevent the breakdown of joint cartilage and increase elasticity. It is especially recommended for older dogs who suffer from joint problems.

Gravy Much like the gravy we have on our Sunday roasts, the gravy we use on our kibbles is made by processing meat, offal and bones, and is generally used as a coating on the kibble to make sure the nutritious food tastes delicious to your dog.

IodineThe mineral iodine is necessary for healthy thyroid function.

Iron OxidesIron is a mineral that is a vital component of haemoglobin, the molecule that transports oxygen around the body in red blood cells. A lack of iron in dogs can result in anaemia just like in humans.

Lamb fatAn energy-dense, essential nutrient, containing almost twice as many calories as carbohydrates or protein sources. Lamb fat is also a source of essential fatty acids, including omega-3.

Lamb gravyMuch like the gravy we have on our Sunday roasts, the gravy we use on our kibbles is made by processing meat, offal and bones, and is generally used as a coating on the kibble to make sure your dog's tailor-made blend tastes delicious.

LinseedAlso known as flax seed, linseed is a good source of dietary fibre, protein and essential fatty acids including omega-3 which is great for brain function.

MaizeMaize is a good quality, nutritious carbohydrate source with a similar nutritional profile to grains like oats and barley. It is also an easily digested source of dietary fibre.

Maize glutenMaize gluten feed is produced in the processing of maize for starch. It is an excellent source of fibre that is also easily digestible. Maize gluten should not be confused with wheat gluten, which is thought to be an allergen in some humans.

Maize glutenMaize gluten is produced in the processing of maize for starch. It is an excellent source of protein, as well and energy and fibre, that is also easily digestible. Maize gluten should not be confused with wheat gluten, which is thought to be an allergen in some humans.

Manganous OxideManganese is necessary for development of bone and joint cartilage and enzyme activators. It also enhances the immune system and aids in fat and sugar metabolism.

Manganous Sulphate MonohydrateManganese is necessary for development of bone and joint cartilage and enzyme activators. It also enhances the immune system and aids in fat and sugar metabolism.

Monocalcium phosphateMonocalcium phosphate is an excellent source of both calcium and phosphorous. Calcium is essential for the development and maintenance of healthy teeth, bones and muscles, and phosphorous is a key component in teeth and bone structure that is also crucial for energy production.

Natural preservativeA natural food preservative due to its high antioxidant levels, citrus extracts in the diet can also have anti-inflammatory properties which may improve dental health and reduce gum disease

Natural preservative (rosemary extract)A safe, herbal source of antioxidants which acts as a natural food preservative. Rosemary may also provide digestive benefits such as reducing gas and supporting healthy gut motility

OatsEasily digested, oats are a good source of dietary fibre and carbohydrate as well as a range of micronutrients including manganese, selenium, vitamin B1, magnesium and phosphorus.

Pea proteinPea protein is produced in the processing of whole peas and is a concentrated source of protein.

PeasWhole peas contain beneficial antioxidants as well as fibre and a wide range of nutrients such as vitamins C, K and B1, manganese, and folate.

PotatoesPotato is a very easily digestible source of carbohydrate and an excellent source of the vitamins C & B6 as well as potassium, which is good for immunity and energy production. It is also a source of non-meat protein and complements the amino acids present in the meat and fish proteins blended into our kibbles.

Poultry fatChicken fat has a high and consistent level of the essential fatty acids that are necessary for a healthy skin and coat, and is considered to be the highest quality fat source available.It is an energy-dense essential nutrient, containing almost twice as many calories as carbohydrates or protein sources.

Prebiotic (FOS)Also known as FOS, fructo-oligosaccharides are a natural form of fibre that produce essential nutrients required for healthy digestion. FOS provides balance to the acids used in the digestive process, directly contributing to the efficient break-down and absorption of calcium.

Prebiotic (MOS)Mannan-oligosaccharides, also known as MOS, are a natural form of fibre that comes from yeast. They help boost the body's response to harmful bacteria in the intestine and elsewhere, thereby improving gastrointestinal health as well as overall wellbeing and longevity.

SalmonA highly nutritious and tasty protein source for dogs. Salmon is an excellent source of high quality protein and omega-3.

SaltCommonly known as salt, sodium chloride is a natural source of the essential minerals sodium and chloride. Sodium helps the body to efficiently absorb the energy in foods and chloride is essential for healthy digestion.

Seaweed mealAs well as providing a wide range of vitamins and minerals, seaweed is used mainly as a source of iodine, which is an important trace mineral with many functions. Iodine is required for thyroid hormones, which play a major role in the growth and repair of tissues and are required for a healthy metabolism.

Selenium (total)Selenium plays a vital role in reducing cellular damage caused by free radicals. Selenium also plays a supporting role in immune response.

Sodium SeleniteSelenium plays a vital role in reducing cellular damage caused by free radicals. Selenium also plays a supporting role in immune response.

SorghumSorghum is a grass that is cultivated for grain and provides an easily digestible source of carbohydrate

Sunflower oilSunflower oil is low in saturated fat and is rich in the natural anti-oxidant vitamin E.

Sweet potatoesThe sweet potato is nutritionally quite different from common potatoes. It contains much more fibre, is a fantastic source of vitamin A, and is rich in vitamins C and B6 as well as several minerals.

TaurineTaurine is an amino acid and antioxidant that is required for healthy reproduction, eyesight and hearing. A number of studies have shown that taurine supplementation can help in the treatment of heart problems.

Vitamin A (as retinyl acetate)Vitamin A is important for dogs' vision as it helps to create the pigments required for the eyes to see colour and also adjust to seeing in the dark. It also helps with reproductive hormone production and the creation of protein which is essential for muscle development.

Vitamin C (as ascorbyl monophosphate)Vitamin C is the vitamin found in citrus fruits as well as some green leafy vegetables such as broccoli. It is a natural preservative and can even help keep the other nutrients in your dog's diet at their best.

Vitamin D3 (as cholecalciferol)Unlike humans, dogs cannot produce vitamin D for themselves hence it must be supplemented in their diet. Vitamin D is essential in the optimal absorption of calcium and phosphorous from the intestine.

Vitamin EVitamin E is an antioxidant which means it helps the body protect against degradation of its cells through natural factors as well as pollution or sunlight. Vitamin E also helps the immune system.

Vitamin E (as alpha tocopherol acetate)Vitamin E is an antioxidant which means it helps the body protect against degradation of its cells through natural factors as well as pollution or sunlight. Vitamin E also helps the immune system.

WheatContains both the bran and germ of wheat, serving as an excellent source of carbohydrate, fibre and the mineral manganese. Except in the very rare cases of wheat intolerance or allergy, wheat is a very healthy ingredient for dogs.

Wheat feedA fantastic natural source of fibre and carbohydrates, produced when processing cereals. Helps keep your dog's digestive system healthy.

Yucca extractYucca extract (from the yucca schidigera cactus) is a natural ingredient that has antioxidant properties and may also help to reduce faecal and body odour.

Zinc Chelate of Amino Acids HydrateZinc aids in the metabolism of carbohydrate, fat and protein and helps support a healthy immune system. Among other things, it is also involved in collagen and keratin synthesis - therefore important in a healthy skin and coat as well as for healing.

Zinc OxideZinc aids in the metabolism of carbohydrate, fat and protein and helps support a healthy immune system. Among other things, it is also involved in collagen and keratin synthesis - therefore important in a healthy skin and coat as well as for healing.

Zinc Sulphate MonohydrateZinc aids in the metabolism of carbohydrate, fat and protein and helps support a healthy immune system. Among other things, it is also involved in collagen and keratin synthesis - therefore important in a healthy skin and coat as well as for healing.

MEAT AND FISH

The meat and fish in our blends is a natural source of protein and fatty acids – essential for a glossy coat and tip-top body condition.

Carbohydrates

For fibre and energy. Think potato and whole grains like wheat, oats, and maize: the carbs that help your dog bounce through busy days in the park.

NUTRITIONAL EXTRAS

We add extra nutrients to support joints, heart, digestion, and immune system – all to help your dog be their healthiest self.

NO ADDED SUGAR

We focus on the best nutrition for your dog, so there’s no added sugar, artificial colours, or artificial flavours in our unique tails.com dry food.

Where does it come from?

To revolutionise dog food, we had to start from scratch. So we created a range of new kibbles, each one with a nutritional profile we're proud of, and made right here in the UK. We use these kibbles to create a tailor-made blend for your dog, and the recipe is different for each and every dog we serve.

We make each blend here in West London, and source as many ingredients as we can on home turf. However, quality is our top priority – so we sometimes source ingredients from further afield. But only when we have to.

Rigorous quality standards

We’re sticklers for precision, from creating the right tailor-made food for your dog, to checking that everything in each blend meets our high quality standards. We’re always checking for freshness and taste, to make sure each blend is irresistibly delicious. It’s all part of transforming the world of pet nutrition, and delivering health and happiness to dogs everywhere.

Try the rest of the range too

Country casserole, or fish stew? Our wet food recipes – slow-cooked for extra flavour – add variety to your dog’s diet, and work deliciously well with our dry food. Then there are our Dental Dailies: a tasty way to keep teeth in good nick, as well as our Good Dog Treats (worth rolling over for), and our Hand-baked Salmon Biscuits. Go explore!

Five stars all round