Discover their best meal yet

Tailor-made dog food, created by experts, delivered to your door.

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Your dog's one-in-a-million kibble blend

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Vet-approved, high-quality ingredients

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No added sugar, colours, flavours or preservatives

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Alfie the dog licking his bowl of tails.com kibble

Nutrition tailored just for them

Your dog’s nutritional needs are as unique as they are.Take a few minutes to tell us about their breed, age, lifestyle & health needs and our experts will get to work! You’ll receive a nutritionally-balanced, tailor-made kibble blend - with goodness in every bite.

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It’s what’s inside that counts

Delicious, high-quality ingredients, selected by our experts to support your dog’s individual needs and taste preferences. The ingredients they need to thrive and flavour they'll savour.

The ingredients they need to thrive


                        
                            High-quality proteins to support healthy muscles

High-quality proteins to support healthy muscles


                        
                            Wholesome grains for slow-release energy

Wholesome grains for slow-release energy


                        
                            Essential vitamins and minerals

Essential vitamins and minerals


                        
                            Tailored additions for personalised support

Tailored additions for personalised support

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One-in-a-million: how?

Our nutritionists, technologists and vets have over 70 years of food science and dog nutrition experience. Your dog’s kibble is made from a million possible combinations, just for them.

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Quality assured

Better ingredients mean tastier food and happier dogs. We blend your dog's kibble fresh every time so they enjoy the fullest flavour - ensuring it meets our stringent quality checks too.

Try now with 50% off your first month