Try 75% off your first box of tailored dog food


Meals eaten every month


Happily fed dogs


Reviews on Trustpilot

Purdy licking his lips

Tell us about your dog

We’ll create their unique recipe.

Try it with 75% off your first box

Get tailored nutrition delivered

Get monthly deliveries

For empty bowls and glossy coats. Cancel any time.

We create a unique recipe for your dog, based on age, breed, activity level, health conditions and more. Our recipes are developed by vets and nutritionists and made possible by some really smart tech.

Over 100,000 dogs and their owners already love our food – and we’re so confident your dog will love it too, you can get started for free.

You are in the Ireland store

Change store