Introducing Feed Different

To celebrate our best friends, and one of the most diverse species on the planet, we have worked with BAFTA-nominated filmmaker, Gary Tarn, to create a short film featuring 20 unique dogs.

FEED DIFFERENT is our affectionate pastiche of the iconic Apple Think Different advert, but features our very own canine customers in place of famous 20th century figures such as John Lennon, Albert Einstein and Martin Luther King.

The voice in the film is none other than Sir Michael Gambon, who you will likely know as the actor who plays Albus Dumbledore in the Harry Potter films. He is, like all of us, a big dog lover and has his own Airedale called Jip.

We would like to say a huge thank you to Sir Michael, Gary and our incredible cast of dogs, for helping us to bring Feed Different to life.

Feed different - Script

"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of one size fits all, and they have no respect for the status quo. You can walk them, try and train them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push dog kind forward. And while some may see them as the crazy ones, we see happy ones. Because the dogs who are crazy enough to think they can change our world, are the ones who do."