Nose to tail
Dogs don’t need fillet steak. Which is why we make delicious, nutritious food from the whole animal – reducing waste in the world, one tasty kibble at a time.
Zero to landfill
Any waste from our factory goes to a specialist for energy recovery, which means absolutely nothing goes to landfill. Zero. Zilch. Woof.
Lots to recycle
Right now, 85% of the packaging we use is recyclable. We’re working hard on the rest – the biggie being the dry food bag. Watch this space!
Paws for a cause
We give food and time to our communities. Every year we give our people a volunteer day for a cause they love. And we give 250,000 meals to dogs in need.
Our work with StreetVet
StreetVet gives much-needed vet help to homeless people and their pets, in major towns and cities across the UK. We help wherever we can: food donations, sponsorships, and all the proceeds from our cookbook, for example.