Fiona Firth

Expert in Pet Nutrition and Animal Wellbeing, BSc Zoology, MSc Animal Nutrition, Small Animal Hydrotherapist, Canine Massage Therapist. With over 20 years of experience in the pet food industry, Fiona Firth is a dedicated Animal Nutritionist passionate about improving pet wellbeing through science-led, balanced nutrition. Holding a BSc in Zoology and an MSc in Animal Nutrition, Fiona combines academic rigour with hands-on experience to ensure that every ingredient in our kibble blends is not only purposeful but proven. Fiona leads our research into the nutritional value and health benefits of ingredients, ensuring our products support pets' vitality, digestion, and long-term wellness. Her approach aligns with the values of mindful pet owners who want clear, evidence-backed nutrition choices. Alongside her nutrition work, Fiona is also a qualified small animal hydrotherapist and canine massage therapist, giving her a holistic understanding of animal health and behaviour.