Your dog’s unique recipe
Discover the benefits with 50% off your first box
Excellent 
Over 30,000 reviews on
Salmon oil for shiny coats.
Yucca and wholegrains for healthy poo.
Added glucosamine for joint support.
Supports digestion, joints, skin and coat health
- A unique kibble recipe based on your dog’s age, breed, lifestyle and more.
- Their personalised blend is made with precise nutrients for their health needs and will adapt as they age.
How does it work?
Tell us everything about your dog
From their name to health conditions
We’ll create their perfect recipe and feeding plan
Including delicious wet food and treats
Delivered to your door every month
Change, pause or cancel at any time
What’s on the menu?
Tailor-made kibble blend
Delicious wet food
Dental chews for fresh breath
Tasty treats and more!
Even the price is tailored
The cost is tied to your dog’s unique needs. Here are some examples of a dry food only diet. Wet food and treats will cost a little more (wet food from 70p per tray, treats from £1 per pack).
Toy breed
£13.51
per month
(average)
Small breed
£19.25
per month
(average)
Medium breed
£27.36
per month
(average)
Large breed
£40.24
per month
(average)
Giant breed
£56.92
per month
(average)
Our empty bowl guarantee
We’ll give you tips for a smooth switch to your dog’s new food, and if they don’t love their kibble, we’ll change their blend for you.
We’re here to help
Our team of experts are on hand to provide specialist support. Meet Head Vet Sean, Lead Nutritionist Samantha and Vet Nurse Amy.
Hear from our customers
My dog has always suffered from tummy problems and since using tails and taking ingredients out he has been a healthier happier dog.
Our Dogs LOVE tails, the pricing is reasonable for the quality of ingredients that you received.
My dog's fur doesn't shed as much, it makes her poop better, and her energy levels are better. Would definitely recommend!
Try now with 50% off your first box