Your dog’s unique recipe

From over a million possible combinations

Sign up with 50% off CONTINUE SIGNUP GO TO DASHBOARD

Over 25,000 positive reviews

Trustpilot
Shiny coats

Shiny coats

Healthy poo

Healthy poo

Supports joints

Supports joints

Better digestion, skin and coat health, joints and more

Better digestion, skin and coat health, joints and more

  • High quality ingredients, carefully selected to support your dog's health
  • Perfectly balanced protein, fat, fibre, vitamins, minerals and supplements
  • A recipe that adjusts with them as they age
We’ve made feeding your dog a whole lot easier

Feeding your dog is a whole lot easier

  • Fast and free dog food deliveries every month
  • A feeding plan that covers their entire diet, treats and all
  • Supported by a dedicated care team on hand to help you every day
Kibble is king, it’s everything your dog needs

Kibble is king, it’s everything your dog needs

  • Keeps them fuller for longer - a little goes a long way!
  • Tasty, natural ingredients and no added sugar, artificial colours, flavours or preservatives
  • Great for teeth - dogs love the crunch

We deliver over 8 million meals every month

Happy stomachs

Glossy coats

Cleaner teeth

Ideal weight

You’re in good company

“I couldn’t find a better brand of dog food.”

“I love the measure so you know exactly how much to give.”

“My favourite part is that all her food has her name on it!”

How it works

How it works

  1. Tell us about your dog and include any benefits you want to see
  2. We create their unique vet-approved kibble recipe
  3. Add our delicious wet food and treats and we'll adjust your feeding plan
  4. We deliver your dog’s food every month, and you can go online anytime to make changes, pause deliveries or cancel

How it works

Even the price is tailored

Every dog is different and every recipe is too. Tailored so completely, you won’t pay for extras they don’t need.

Toy

None

£10.44

per month

(average)

Toy

£10.44

per month

(average)

Small

None

£14.74

per month

(average)

Small

£14.74

per month

(average)

Medium

None

£20.57

per month

(average)

Medium

£20.57

per month

(average)

Large

None

£29.54

per month

(average)

Large

£29.54

per month

(average)

Giant

None

£39.03

per month

(average)

Giant

£39.03

per month

(average)

Team photo

Brought to you by vets, nutritionists, dog owners and dog experts

More about us

As featured in...

You are in the UK (excl. Northern Ireland) store

Change store