How to shoot a great testimonial video

If there’s one thing we know, it’s that our dogs love their tailor-made food. We read amazing things in our Trustpilot reviews and we see beautiful photos on your Instagram posts too. As well as those, we’d love to see just how much your dogs enjoy and get excited for their food in a short video (of 30 seconds or less). To help you become a filming pro, we’ve put together a handy checklist to get yourself ready:

1.What’s in the background?

Make sure you’ve got yourself a ‘blank canvas’ background so your dog and their dinner is the main focus. Against a lightly coloured wall or outdoors is usually best.

2. Is your lighting good?

Getting yourself into a position where there’s plenty of light will give you a better, higher quality video. If you’re out in the garden shooting your video, the sun will do the work for you but if you’re indoors, try to position yourself near a window or add additional lighting.

3. Are your bag and Perfect Portion Scoop in the shot?

Position your bag so that it’s visible in the shot, making sure your dog’s name is visible too. Dogs love seeing you scoop and pour their kibble into a bowl – it means that dinner is on its way!

4. Is your hand steady?

It can be hard to keep a steady hand when you’re filming on your phone. To control as much steadiness as possible, keep your phone fairly close to your body and use your balance to absorb any jolts or jumps you might encounter during filming. If you really want to get serious, buying a small, cheap tripod can take away the stress of having to stay so still.

5. What’s the best format?

Landscape usually works best to capture the full picture of your dog’s dinner time. By shifting your phone/camera onto its side, you’re less likely to be tempted to move around and follow your dog. Instead, you’ll have a wider and steadier shot that will allow you to capture much clearer footage.

6. Is there a tail wagging?

It’s not hard to get a dog excited about food, but generating excitement beforehand can make for a really engaging video. Some dogs do the funniest things when they’re waiting for their food, and catching these on camera can be really entertaining.

Once you’re done, send it our way! If you’ve got a great video of your dog and their food you’d like to share with us, send it to for the chance to be featured in our Facebook adverts.

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