An update on our kibble bags

We know how important reducing our environmental impact is – and it’s a major part of our goal in changing the world of pet food for good. Making our kibble bag recyclable is the biggest single change we can make to get closer to our goal of making fully recyclable.

Back in February 2021, we gave you a little insight into where we were with our big bag challenge. Over the past few months, we’ve been testing new, 100% recyclable bags with thousands of our customers, and we’re well on the way to making the change for every single delivery. 

Our kibble bag does a big job: it needs to protect your dog’s food during delivery, and keep it fresh and crunchy for the month. That’s why it’s important for us to make sure any changes to our packaging are both good for you, and for the planet.

Whether you’ve already received one of our new bags or not, there’s an easy way to check if it’s ready-to-recycle.

Simply check the top of your bag, and inside:

  • Each ready-to-recycle bag features instructions on the strip at the top of the bag instructing you to open the bag with scissors. Once opened, they also contain no foil layer on the inside of the packaging. You’ll need to remove the label on the front – we find cutting it out is easiest – then these bags can be given a rinse and popped into a soft plastic recycling unit at a local supermarket – find your nearest recycling point here.
  • If the bag doesn’t instruct you to open it with scissors and there’s a foil layer on the inside, this bag cannot be recycled (but please do consider reusing it at home if you can – we hear they make great potato and tomato plant bags).

We’re in the final stages of testing – exciting – and we can’t wait to get our new bags rolled out to every single customer. Thank you for your patience!

7 thoughts on “An update on our kibble bags”

  1. I’m delighted to see the introduction of recyclable packaging. Wondering if you could share with us other initiatives you have employed or are planning to employ to reflect greater awareness of’s impact on climate and to reduce this impact.

  2. I re-use my kibble bags for home grown veg bags. Couple of holes in the bottom, fill with compost/soil and get planting your carrots, tomato plants, parsnips, salad leaves and even bell pepper plants. Great if you are short on space or just a balcony. Surprising how much you can grow with these bags!

  3. Unfortunately my new bag has split at the bottom and the kibble falls through. Otherwise and really good idea to recycle.

  4. I’ve been collecting mine to use as planters next year. Will I be able to use the new ones or will they deteriorate?


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