Behind the scenes video at

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We’re using cutting-edge science and technology to change the world of pet food for good.

We make it possible for every dog to have a diet formulated according to all of their nutritional needs, not just the most important one.

Nutrition without compromise

We believe in nutrition without compromise. Not ‘one size fits all’.

Taking into account individual health and lifestyle factors, feeding just the right amount to keep them in great condition. Happy, healthy dogs, living long lives.

The results are transforming the lives of dogs and their owners in remarkable ways.

Let our team tell you how at and in our video below. 

Let our customers tell you how at



  1. Hello, I am a current customer and our dog Quest seems to be enjoying the monthly food when it arrives. I’ve tweaked it a bit in the last month or so by omitting beef which to my surprise has not changed Quest’s time to devour each bowl. From his point of view its definitely a 5 out of 5.
    I had previously watched the behind the scenes video before subscribing but thought I would watch it again today as I have been on the Facebook site and there has been a post put on the Dog Friendly UK page where a person has indicated that Tails carry out unethical testing of their products.
    From your video I have seen that you use palatability testing, which for me would seem obvious if you are making food for dogs – need to make sure they are going to eat it. But what I cannot see on your site is any information with regards to where the ingredients, supplements etc come from. I would hope that 100% of the ingredients are sourced from ethically tested sources. I look forward to your reply and maybe the information being more prominent on your information. Thank you. Quest looks forward to his next delivery – hope this does not have to change.

  2. Our dog is quite a fussy eater and gets bored with food quickly; since switching to tails he eats everything all the time (Sine June 2018) . Ordering process is easy, reliable; it is easy to delay new orders if needed.

    Highly recommended!

    1. Hi Chris,

      So happy to hear this! Give your dog a big hug from all of us here at tails. 😉

      Have a lovely day,

    1. Hi Claire,

      The only testing we do is with willing participants – our office dogs rarely turn down an opportunity to taste-test the food! We have never tested products on laboratory animals and have no plans to do so in the future.

      If you have any other questions, please do get in touch with us at, or drop us a message on Facebook.


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