New look, same mission

Still the pioneers of 100% tailored dog food. 

That’s right, you might have noticed we’ve brushed up our look here at Tails.com. But one thing that’s definitely not changing is our commitment to providing 100% tailored food with top-notch ingredients for your dog. 

We wouldn’t dream of messing with a good thing – so our food, treats and accessories are still the same. 

What’s the story behind the new look? 

At our heart, Tails.com is a team of dog lovers, dog owners and dog experts. And we know there’s no such thing as an average dog. 

Their favourite toy, their favourite treat, their top scratchy spot, their funky sleeping position – our dogs are unique. That’s what makes them so special to us. So why, we asked ourselves, is dog food so one-size-fits-all? 

We pioneered different food for every dog. Tailored nutrition that fuels their adventures and keeps them happy and healthy – just the way they are. 

It’s been almost 10 glorious years, delivering to over 250,000 happy pups. But hey, even the best things can benefit from a little refresh. It’s about time the way we look reflects the journey we’ve been on and what we do best – feeding every detail of your dog. 

What’s changing?

You’ll start seeing a spruce up happening across:

  • Our website
  • Social channels
  • Emails
  • Packaging

We’re big believers in reducing waste. So you’ll see our new look popping up gradually, making sure we use up our existing packaging before we unveil our new designs.

And what’s here to stay:

Never fear – Fido’s favourite recipe isn’t changing.

  • Your dog’s 100% tailored kibble blend
  • Our wet food recipes
  • Our treats, chews and accessories 
  • Your monthly delivery

Our commitment to top-quality ingredients, responsible sourcing and sustainability remains the same too.

We know change can be a bit confusing sometimes. So if you have any questions feel free to reach out to the Tails.com customer team. We’re always happy to hear from you (and your dogs, of course.)

78 thoughts on “New look, same mission”

  1. My little dog is allergic to chicken as per vet. An she also said don’t give him meat divergence because it includes chicken? Do u have any of your meats dry and wet with no chicken in them? Where can I find your ingredients of your food? X

    Reply
    • Hi Julie, our Customer team would be happy to help you here. Just send us a direct message with your details and we can take a closer look at what options we have for your dog 💙

      Reply
  2. How can I order the larger size of wet food and make a choice if I want jelly or gravy
    Kind regards
    Patricia

    Reply
    • Hi Patricia, you can amend the size of your dog’s trays on the Shop tab of your online account, or if you need more help with your dogs feeding plan our Customer team would be happy to help with this. Just send us a direct message via Facebook with your details and we can take a closer look for you 💙

      Reply
  3. Arthur has an anal gland tumour and secondaries in his lungs. Keeping him going as long as he’s a happy dog. Sees the vet every 3 months

    Reply
    • We’re so sorry to hear that, Elizabeth. Sending you lots of hugs – we hope Arthur is doing well.

      Reply
  4. The food I got from Tails.com was not at all good and after eating it my dog had to face some digestion issues.

    Reply
    • Hi Aivaras, we’re sorry to hear that your dog’s kibble blend didn’t work as well for them as we’d hoped – if you’d like to try again, our Customer and Nutrition team would be happy to take look into their food to see what adjustments can be made to help. Just pop us a direct message via Facebook or email us at hello@tails.com 💙

      Reply
  5. I don’t understand how Bess has 300g wet food, split each one in two, Bess weighs 55kg.

    Ronnie has one wet food per meal but only weighs 10kg. Logically, Ronnie should be given far less food than Bess.

    Also my dogs do not like sweetcorn and carrot. If the menus are totally tailor maid, they should be able to have food types excluded.

    Reply
    • Hi Sam, we’re sorry to hear that your dog’s portions weren’t right for them – we formulate your dog’s tailor-made kibble blend and feeding plan based on the information input during sign up, so it’s important all these details are accurate. If you’d like to try again, our Customer and Nutrition team would be happy to take a closer look into your dog’s feeding plan with you, just pop us a direct message via Facebook or X with your details and we can help 🐾

      Reply
    • Hi Duncan, to access your account, head to our Tails.com website and then the ‘Log in’ button in the corner will take you here: https://tails.com/gb/signin/ You can then use the email address you signed up with to log in or create a password and account 😊

      Reply
  6. Received a free bag from all about dogs, Newark this week.

    I explained to the man that I have three dogs, he never took detail just the one dog.

    He said I’d get a large bag of food and it would last a while. She is a 55kg dog, with another 52kg dog and a 10kg dog.

    This is really disappointing as I feel deceived just to get my details and I. The hope I’ll forget about the subscription.

    Why would I want to subscribe to a package that is for only one of the three I have.

    Please cancel the subscription as of this date and would expect confirmation of my request by return.

    Reply
    • Hi Sam, we’re sorry to hear this. Our Customer team would really like to take a closer look into this for you. Please send us a direct message on Facebook Messenger or email us at hello@tails.com with your details and we can help here 🐾

      Reply
  7. I dog is 9 months old so I want to give her the best foods and her diets, thank U can U contact me on 07769662021 please thanks Mr James Stewart my doggy Skyler nugget Stewart

    Reply
  8. Well, if they can do anything more for vitamins for dogs, especially my dog will appreciate it more

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  9. Hello

    I order food for both my dogs but would like to be able to order just for one of them but can’t seem to navigate the site to be able to do this. Is this an option?

    Reply
  10. What you need to do is bring back the Phone line assistant
    I’ve been with Tails.Com from the beginning with 8 Dogs then.
    A lot of my Friends are saying the same thing about contacting You.

    Reply
  11. I’m sorry, I don’t like the new look. Loved the wavy tails on the old tails.com. My doggy still loves your food though.

    Reply
  12. Beau loves her food and always asks to be fed. She’s a perfect shape now and we are all confident in her food. Thank you

    Reply
  13. Not surprised you are a successful company. Don’t change our recipes, but well done for updating. Please don’t increase prices anymore because of update.
    Licks and sniffs from Dylan 🐾🐾

    Reply
  14. I recommend Tails to all the dog parents I meet and carry the coupons with me so that I can give them 2 (one for them and one for a friend). It really is an excellent food.

    Reply
    • Oh no! We’re sorry to hear that you’re overrun with kibble, Stephen – for help to get your orders back on track, please send our Customer team an email at hello@tails.com and we can take a closer look 😊

      Reply
  15. Terrible brand direction > tails already nailed its branding and this “new” logo and brand identity is taking two steps backwards

    There’s a phrase “if it’s not broken dont fix it” and honestly they used to be such a fun brand identity and language and now its just devolve to look like a company with zero personality

    Reply
  16. I have trouble closing food bags most of the time I have to close with bulldog clip

    Bit no problems with dog food dog seems to love it

    Reply
    • We’re sorry to hear this, Lorraine, but we appreciate your feedback. We’re always working to improve our product and service for our customers and will be sure to raise this with the team.

      Reply
    • Hi Richard, we appreciate your concern here, however the costs of our of raw materials, ingredients, packaging, labour and transportation costs have all increased since last year. This meant that we had to increase our prices too, so that we can continue to offer the high-quality food we believe in. The recent changes in our brand were driven by our commitment to better reflect our company’s values. We’d like to assure you that the price rise isn’t related to our recent brand changes. If you need any support with the price of your subscription, please let our customer service team know via Facebook Messenger or email us at hello@tails.com, as we may be able to help here.

      Reply
  17. Unable to order my next month’s food without having to register all Bonnie’s details over again.

    Reply
    • Hi Sharon, we’re sorry to hear this. Our Customer team would really like to take a closer look into this for you. Please send us a direct message on Facebook Messenger or email us at hello@tails.com with your details and we can help here 🐾

      Reply
    • The food we send should be lasting 31 days, so we’re really sorry to hear that you’ve got a surplus at home, Phillip. Our Customer team would be more than happy to take a closer look into this for you. Just pop us a direct message on Facebook Messenger with your details and our team can help keep your orders on track.

      Reply
  18. Thankyou for excellent dog…our dog roxy loves her biscuits and meat…and we love the price so ty again

    Reply
  19. Hi I would like to change koko diet to grain free, she has the start of kidney problems that come with age. I can not see where you can change this on your order site?

    Reply
    • We’re sorry to hear this, Margaret and hope Koko is doing well. We can remove certain ingredients such as grains from their tailor-made blends to help, depending on other factors such as breed, age, and other ingredient exclusions too. So that we can take a closer look into this for you please send us a message with your details via Facebook Messenger and our team can take a closer look if this is an option for your pup 💙

      Reply
  20. I give Betty raw mince /chicken. With rice carrots sweet potatoes. She used tails.com dried food which she liked very much

    Reply
  21. Bertie loves his food so much he shared with his brother Kenny he loved it too so looking forward to their food coming. Bertie is so bright now and has more energy . Thank you

    Reply
  22. I subscribed to tails and feel mean I received a discounted package which looked brilliant, but had to put it on hold as Molly is so fussy she’s not eating it. I’m sure it’s not the food, it’s the fussy dog. She is so fussy. I started to cook our food for her, probably spoiled her and now trying to get her back to dog food. I want the best for my dog and tails is definitely it looking at the quality, I just need to integrate Molly to it.

    Reply
  23. Iv noticed that over the past few yrs my dog Bree has had the same food. I’m just a bit worried that she may be getting fed up with eating the same kibble everyday. Don’t get me wrong she eats it all every time but Iv noticed her looking up at me when I put her food down.
    Do you have a change of ingredients and taste that I could try her on for a change
    Many thanks

    Reply
    • Hi David, if you think Bree would like a change of flavour, we can certainly help with this! Just drop our Customer team a direct message via Facebook or email us at hello@tails.com and we can help here.

      Reply
    • Hi Rebecca, we can look at excluding chicken from your puppies kibble blend once they are over a year old when they move into adulthood, as our puppy/junior kibbles contain this ingredient 🐾

      Reply
  24. Would like to speak to someone, please phone 01507490595.
    Tryed email. Not had a reply.
    Trying to place an order.
    Concerned you haven’t received it.
    I’ve had trouble sending emails lately.
    Would appreciate a quick call to confirm order of place one.
    Many thanks Diane

    Reply
    • Hi Diane, our Customer team would be happy to take a closer look into this for you, please send us a direct message via Facebook Messenger with your details and we can help here 🐾

      Reply
  25. Very disappointed with today’s delivery, everything was delivered in a plastic bag with all enclosed paper work saturated.

    Not what I would call a step forward in your new look same mission statement

    Reply
    • Hi Tom, we’re so sorry to hear that you’ve not had the experience we’ve hoped for with your recent delivery. Our Customer team would be happy to take a closer look into this for you, please send us a direct message via Facebook Messenger with your details and we can help here 🐾

      Reply
  26. My dog Buddy used to suffer from diarrhoea constantly, but since changing to Tails.com everything is back to how it should be, 100% perfect.
    Plus he loves it.

    Reply
  27. I have already cancel my tails order as my wouldn’t eat a y of your food or biscuits can you please stop telling me my order is on it’s way thank you

    Reply
    • Hi Janice, we’re sorry to hear your pup doesn’t like their new food, our Customer team would love to find something they might prefer – just pop us a direct message on Facebook and we can help. In the meantime, you can pause, delay or cancel your orders directly from your online account – just head to the Quick Links section at the bottom of your Dashboard page.

      Reply
  28. Good food but big mistake taking the phone line out. Will need to rethink it now. No customer service anymore.

    Reply
  29. Just can’t get coco to try the wet food don’t know if it’s because it’s beef , but I’ve tried and she just sniffs at it and turns away xx

    Reply
    • We’re sorry to hear that she’s not too keen on her wet food flavour, Yvonne. We have 20 delicious wet food recipes that Coco can try out. Our wet food offers different textures such as pate, gravy, and jelly – so it may be worth trying a different texture too!

      Reply
  30. My order 70933103
    Should be delivery yesterday as told 3 days
    I’ve ran out for my dog
    Are they coming?
    Lmk please
    Thank you
    Donna

    Reply
    • Hi Donna, we’re so sorry to hear that your order hasn’t arrived as expected. Please send our Customer team a direct message via Facebook messenger with your details so they can take a look into this right away for you.

      Reply
  31. I give Lucky approx 60g wet food night and morning so need to adjust his plan to encompass this pleas

    Reply
    • Hi Lesley, our Customer team would be happy to update this on Lucky’s feeding plan for you. Just send us a direct message with your details via Facebook Messenger and we can help 💙

      Reply
  32. Can’t give a review, sorry. My son’s two collies ripped up the box and ate the lot apart from the trays of meat. So they enjoyed it. My little one is woofing up what’s left.

    Reply

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