Introducing the accessories range

Cavapoo sitting in toy box with Teddy, Monkey and plush bone toys

Eat, treat, play, repeat – a day in the life of a dog. Did you know that we can create a tailor-made kibble blend for your dog, provide tasty treats for their walks and training, AND we’ve recently added 3 new types of accessories to our range?  Toys Hot off the press – you can … Read more

Why microchipping your dog is important

Did you know that pets with accurate information linked to their microchips are 54% more likely to get home? Microchipped pets have their owner’s information stored in a database, however, around 1 in 3 pet owners in the UK don’t know which database their pet is registered with. can help you get up and running … Read more

Our new look wet food

full range with wet food

The beady-eyed amongst you may have noticed that some of our delicious wet food packaging looks a little different. We just want to reassure you that it’s the same tasty range of recipes, just with a new name and a new look. So from braised fillets to Country Lunches, here’s a full rundown of everything … Read more

Dog Safety Index

Whether you’re a proud pet parent or planning on becoming one, safety is probably a big part of what you want in a new area. Sure, you can find a new location with a dog-friendly park and restaurant here and there, but only a handful of locations can be crowned the best in the UK … Read more

Introducing LogCheck 2.0

Your dog’s bowels are important. That’s why our experts in canine nutrition and data have teamed up with scientists across the UK to bring you the biggest innovation in faecal diagnostics since Gillian McKeith. It’s time to shine the spotlight on our pets’ poos. Welcome to LogCheck 2.0. How does it work? It’s as simple … Read more

All about

Yumi the Cockapoo sits with his delivery

We know how important transparency is, especially when it comes to feeding your dog. That’s why we want to answer your questions – even the tricky ones. It’s all the things you want to know about; from how our food is made, to how easy it is to cancel your account.  What is tailored … Read more

Data Labs: looking at breed popularity

Noodle the Dachshund runs over the fields

This blog was written using stats taken from Data Labs, a project involving Dr Lorna Brightmore (Lead Data Scientist) and Dr Sean McCormack (Head Vet). At we’ve had dogs of all ages and breeds join us over the last 7 years. Over this time, certain breeds have come in and out of popularity … Read more

It’s a ‘No’ From The Norwegian Judge

Carolyn Menteith is a behaviourist at with over 25 years of experience working with and training dogs. The big news that has taken the canine world by storm is that Norway has effectively banned the breeding of Bulldogs and Cavalier King Charles Spaniels after the Oslo District Court ruled that the breeding of these … Read more

We have new Charity Partners

getting a rescue dog

You voted in your thousands and the final three charities who join as our long-term charity partners alongside StreetVet can now be revealed… Having together pulled in almost three quarters of the vote Refuge4Pets, All Creatures Great and Small Animal Sanctuary, and Give a Dog a Bone are officially our new charity partners for 2022 … Read more

An update on our kibble bags

new kibble bags

We know how important reducing our environmental impact is – and it’s a major part of our goal in changing the world of pet food for good. Making our kibble bag recyclable is the biggest single change we can make to get closer to our goal of making fully recyclable. Back in February 2021, … Read more