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We’re using cutting-edge science and technology to change the world of pet food for good. We make it possible for every dog to have a diet formulated according to all of their nutritional needs, not just the most important one. Nutrition without compromise We believe in nutrition without compromise. Not ‘one size fits all’. Taking … Read more

Bring Your Dog to Work Day

Bring Your Dog To Work Day

The date is upon us – Friday June 22nd 2018 is officially Bring Your Dog to Work Day! Fortunately, that’s every day at We love bringing our furry companions in to the office. Meet some of our regular attendees: A growing number of studies have found dogs help improve our overall health, well being and … Read more and Purina PetCare: your questions, answered

UPDATED 1st May 2018 – original post from yesterday remains below Hi Everyone, We made an announcement yesterday: we’ve chosen to change our investors, and to take investment from Purina. Your responses have helped us realise we didn’t go far enough to reassure you about what won’t be changing. We know how deeply you care … Read more TV Ad

We’re very proud that our first TV ad launched today, the stars of the show are some of our very own loveable canine customers, and we think you’ll agree they did a great job.   [wpvideo Z2zAdKSe]