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tailor-made food just for your dog

A truly tailor-made blend

for a happier, healthier dog

Delivered once a month

in the perfect quantities

Excellent value for money

as rated by our customers

Is it really tailor-made?

Your dog's blend is hand-mixed one bag at a time, based on exactly the nutrients they need as an individual. Made with high quality ingredients and recommended by vets, their ideal food means your dog can be at their happiest and healthiest.

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Free ongoing deliveries to mainland uk

Based on your dog’s age, weight, condition and activity levels, we know how much food they need every day. So we know just how much to send every month to make sure they never run out. But you’re always in control – you can pause, delay or cancel your monthly deliveries at any time.

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Easy weight management

Your free Perfect Portion Scoop arrives with just the right setting for your dog. So, whether they're overweight, underweight or already in perfect condition, you know you're feeding the perfect amount, getting them in great condition and keeping them there.

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we're here to help

Got a question about our food? Or how to get the most from for your dog? With our own dog nutritionists and in-house vet, our customer experience team are keen to help.

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Better value than your other brand

Since your dog's blend is made just for them, a one-size-fits-all price wouldn't be fair. We only charge for the food we send, which is exactly what your dog needs for the month. And since we cut out the traditional shops, we can afford to make high quality kibbles at a great price.

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what our customers say:

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