At tails.com, our purpose is to improve the lives of dogs and their owners with the vision of changing the world of pet food for good.
We do this by setting and striving to achieve stringent customer-led standards using our quality-management, digital, nutritional and veterinary expertise and customer understanding, whilst complying with the necessary regulations to best meet the needs of our customers.
As a customer-led team, we are committed to delivering our brand promise by:
We are game-changing and we aim to be a leader in the industry in our commitment to a comprehensive view of quality: encompassing food safety, legality, nutritional suitability and fulfilment of evolving customer expectations, always improving what we do.
We make each day count and evolve as we grow; moving quickly and using our quality systems to manage risk appropriately.
We are team-spirited and these commitments are shared by the entire tails.com pack.
CEO, Director and Co-founder
25th February 2021