Our ingredients

Only the best for your dog

Healthy, delicious & natural

Natural ingredients

Protein, veggies & whole grains

Perfectly balanced

Chosen by our Nutritionist & Head Vet

Vet approved
A bowl of our nutritious ingredients

Tailored nutrition

  • The ingredients we use in your dog’s kibble recipe are 100% tailored to them. 
  • Any food sensitivities? We’ll leave them out of your dog’s yummy recipe while making sure they get the nutrients they need.
  • High quality ingredients, good enough for humans. Always ethically-sourced.

Poppy's tailor-made kibble recipe

Labrador, 5 years old. Shiny, healthy coat. Quite lazy.

Here’s what we included for Poppy…

Yucca extract to maintain healthy digestion (and less wind). Potato for slow-release energy, perfect fuel for active dogs. Salmon and linseed to support healthy skin and coat. Sunflower oil, rich in omega 6 fatty acids and vitamin E.

Tell us about your dog to see what we'll include in their tailor-made kibble blend.

Everything they need to thrive

Our kibble recipes are high in protein, using beef, chicken, lamb and salmon - depending what’s best for your dog. Great for building or maintaining muscle, and your dog will love the delicious meaty flavour.

From vibrant peas to the healthy slow-release energy of sweet potatoes. Our vegetables are packed with all the good stuff, with fibre to help healthy digestion, as well as antioxidants and nutrients.

Oats, maize and rice are great sources of fibre, carbs, omega-6, beta-glucans and micronutrients, including manganese selenium, vitamin B1, magnesium and phosphorus. You can also choose a grain-free recipe if your dog has allergies.

Our kibble blends contain all the essential vitamins & minerals they need to thrive. Supporting their immune system, joints and digestion with personalised additions like glucosamine, chondroitin and prebiotics.

Try now with 50% off your first box

Check out the full range

Tailor-made kibble with ingredients

Tailor-made kibble

Unique to your dog, with a customised feeding plan

Wet food with ingredients

Wet food

Add delicious smells, tastes and textures to their diet

Tasty treats

Treats and chews

A healthy way to reward your dog

A pack of dental chews

Dental chews

Maintain healthy gums while keeping your dog entertained