Our ingredients

Better ingredients mean tastier food

What goes in matters, so let’s make it count

We choose each ingredient based on its nutritional profile. So your dog’s recipe is precise and balanced, and we never add sugar, artificial colours, flavours or preservatives.

Tasty meat and fish

Our meat and fish is high quality, and naturally full of protein and fatty acids like Omega 3 and Omega 6. And they help give our recipes the hearty flavour dogs love.

Lamb fat complements the fresh lamb we use in some of our kibbles. Not only is it super tasty, it’s energy-dense, and provides those essential fatty acids - important for healthy skin and a glossy coat.

Gravy makes for a delicious coating - we add a dash to our kibbles while they’re cooling. Our lamb gravy is made with meat and offal, to give it that rich, meaty aroma dogs love.

An excellent source of protein and omega-3, salmon is gentle on digestion too. It’s high in B vitamins, vitamin D, selenium, and potassium. And it contains the antioxidant astaxanthin, which gives salmon that pink colour - and supports your dog’s skin, brain, and neural system.

Chicken is gentle on the stomach and a delicious source of protein for dogs - just as it is for humans. It contains an impressive array of amino acids, is rich in omega-6 and a good source of minerals, particularly selenium. Not only that, it’s low in saturated fats too - another big nutritional win.

Vegetables and grains

Lots of root vegetables and wholegrains. Great sources of carbohydrates for energy, fibre to aid digestion, and a wide range of other nutrients.

Peas are full of antioxidants, fibre, and a wide range of nutrients such as manganese, folate, and vitamins C, K and B1. Who’d have thought it?

Beet pulp is great for the gut. As a source of soluble and insoluble fibres, it works with your dog’s digestive system to increase satiety, and improve stools - to name just a few.

Potatoes are an easily digestible carbohydrate, with vitamins C, B3 and B6, as well as potassium - good for energy production and supporting the immune system. Potato also contains carotenoids such as lutein, zexanthin, and violaxanthin, which are powerful antioxidants.

Not just super healthy for humans, rice is great for dogs too. It’s easily digestible (thanks to folate), low fat, and gluten free.

Good old-fashioned oats. A source of fibre and carbohydrate, omega-6 and beta-glucans. And that’s just for starters - they’re also full of micronutrients, including manganese selenium, vitamin B1, magnesium and phosphorus.

For slow-release energy and stable blood sugar levels, all day long. Sweet potatoes are a good source of fibre, potassium and vitamins A and C too.

Carrots are a good source of beta carotene, which is both an antioxidant and helps your dog produce vitamin A. Raw carrots can help clean your dog's teeth - and we also love to use them as a healthy snack for the office dogs of tails.com. Crunch, crunch.

Vitamins and minerals

A core part of your dog's diet, we include the exact vitamins and minerals they need for everything from immune defence to joint care and digestion.

A form of fibre that comes from yeast, MOS is a natural prebiotic. It can boost your dog’s response to harmful bacteria, improving their wellbeing and supporting gastrointestinal health.

Glucosamine provides the building blocks for collagen, cartilage and joint fluid - all essential for maintaining healthy joints. Ours comes from shellfish, and adding it to your dog’s diet can help build and maintain cartilage. Glucosamine is especially recommended for older dogs with joint problems.

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