How it works, for you and your dog

Try now with 50% off CONTINUE SIGNUP

Over 20,000 positive reviews


Get tailored dog food, delivered

Create your dog's profile

Create your dog's profile

From breed and lifestyle to the health benefits you want to see, take a few minutes to tell us about your dog.

See their unique recipe

See their unique recipe

Give your dog the taste they love and the nutrition they need, with food made just for them.

Try now with 50% off

Try now with 50% off

Try it now with 50% off and free delivery, then get a box delivered every month (or every 2 weeks for puppies). Cancel any time.

Purdy looking at his profile

How we make your dog's unique recipe

When you sign up you answer a few specific questions about your dog, and our algorithm uses every detail you give us to create their unique recipe. Everything we make is developed by vets and nutritionists to give your dog exactly what they need - tasty, nutritious and satisfying food, made just for your dog.

Tailored dog food

In your first box

Your first dog food delivery includes the first month of their unique recipe at half price, a handy portion scoop and a few tips and tricks to get you started.

Walter enjoying

Cancel any time, come back any time

Our customers stay with us because they love the service and their dogs love the food. You can cancel any time, and come back any time - whatever's best for you and your dog.

Full range of food and treats

Full range, full wag

Add variety and delight to your dog's diet with our range of slow-cooked wet food and irresistible dog treats and chews - add to your box when you sign up.