How it works
Your dog’s unique kibble & more, delivered monthly
A unique kibble recipe
Tasty wet food, treats & chews
Flexible subscription
1. Tell us about your dog
Take a few minutes to tell us your dog’s age, weight, activity levels, dietary needs and top tastes.
2. We create their one-in-a-million recipe
Ta-da! Your dog’s tailored dry food recipe, nutritionally balanced, made with high-quality ingredients and irresistibly tasty.
Optional extras include our tasty wet food, treats and chews.
3. Fast & free delivery to your door
Your dog’s food, delivered monthly - so you never run out.
4. You’re in control
You know your dog best - keep us up to date with their needs in just a few clicks.
And your flexible subscription means you can pause or cancel anytime.
Your dog loves every mealtime
Your dog’s needs change over time, so we’ll adapt their unique recipe to support them. We can also change the taste to keep things interesting - just ask!
Try now with 50% off your first box