How it works

Your dog’s unique kibble & more, delivered monthly

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A unique kibble recipe

An icon of dry dog food

Tasty wet food, treats & chews

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Flexible subscription

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Stella - Labrador, 6 years old

1. Tell us about your dog

Take a few minutes to tell us your dog’s age, weight, activity levels, dietary needs and top tastes.

A personalised dry food bag label

2. We create their one-in-a-million recipe

Ta-da! Your dog’s tailored dry food recipe, nutritionally balanced, made with high-quality ingredients and irresistibly tasty.

Optional extras include our tasty wet food, treats and chews.

A box containing kibble, wet food and dry food

3. Fast & free delivery to your door

Your dog’s food, delivered monthly - so you never run out.

Your personalised dashboard, available on your phone or computer

4. You’re in control

You know your dog best - keep us up to date with their needs in just a few clicks.

And your flexible subscription means you can pause or cancel anytime.

A happy, healthy dog

Your dog loves every mealtime

Your dog’s needs change over time, so we’ll adapt their unique recipe to support them. We can also change the taste to keep things interesting - just ask!

Try now with 50% off your first box