Great reviews for our tailored dog food

Developed with vets and nutritionists


250,000 happily fed dogs


15,000,000 meals eaten every month

Springer Spaniel Review

Kesha's found the spring in her step

"I have now found a brilliant type of food that is made for my dogs needs. She now has a spring in her step when it's food time and there is never a biscuit left unlike with other brands. I have already got friends and family moving over to, keep up the great work."

Colin and his dog Kesha from Warrington

cross breed with bag

Fantastic service, highly recommended

" is a fantastic service that I recommend to all dog owners! The control you have over everything and the quality of the food is amazing, and no more expensive than supermarket generic food."

Kim and her dog Cody from Great Sutton

collie cross bag

Thriving on our food

"She has been having Tails food now since she was 16 weeks and thrives on it. She is a really healthy dog and loves the food"

Faye a Border Collie Cross from Haverhill

How does it work?

Tell us everything about your dog

From their name to health conditions


We’ll create their perfect recipe and feeding plan

Including delicious wet food and treats


Delivered to your door every month

Change, pause or cancel at any time