Nutrition designed just for puppies

Specifically made to support:

puppy icon

Growth and development

immune system icon

Immune systems

skin and coat icon

Healthy skin and coat

office puppy Dylan

How it works

  1. Tell us about your puppy and include any benefits you want to see from their tasty, vet-approved kibble.
  2. Their food will be packed with proteins and healthy grains that are gentle on the tummy. It'll also be boosted with vitamins, minerals, fatty acids and antioxidants too.
  3. Sign-up and receive 50% off your first box.
  4. Receive fortnightly deliveries until they are 14 weeks old, then monthly deliveries.
  5. You’ll also get clear portion recommendations and an adjustable scoop.

Ingredients to support growth and development

icon of proteins

High quality protein

Essential for building your puppy's muscles and strengthening their skeletal system as they grow.

salmon oil icon

Salmon oil

Naturally high in Omega-3, it helps support puppy vision and brain growth. Essential for all that training! Which is why we use it in our puppy recipes until they're 14 weeks old.

zinc icon


Supports growing immune systems, and it's good for healthy skin and coats too.

Prebiotics icon


We add sources of prebiotics such as beet pulp and chicory to promote healthy gut flora that support young digestive systems when they most need it.

Balanced calcium and phosphorus levels icon

Balanced calcium and phosphorus levels

We ensure these levels are carefully selected in all our puppy recipes to help their skeletal system develop properly.

Puppy food that evolves as they grow.

dog in box illustration

6-14 weeks old

At this age, all dogs have similar nutritional needs – so we've developed a special puppy recipe. We’ll also recommend the perfect portion and kibble size, and deliver fortnightly to keep up with their rapid growth.

dog eating food illlustration

14 weeks onwards

From around 14 weeks, we’ll slowly introduce more kibble types to your dry puppy food, based on their size, breed, activity level and more as part of a monthly delivery.

dog illustration


We’ll adjust your dog’s recipe to ensure they have the best nutrition for their age. And with our monthly deliveries coming in, you never have to worry about switching food again!

puppy and food bowl

We're here for you

Life with a puppy can be hectic. It's full of highs and lows - that's why if you've got a question, there's loads of helpful information on our blog as well as training videos on YouTube.

Try now with 50% off your first box

You are in the UK (excl. Northern Ireland) store

Change store