Nutrition designed just for puppies

Growth and development

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Immune systems

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Healthy skin and coat

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Toby the Working Cocker Spaniel puppy, Foodie, Highly active

Puppy food just for them

Your puppy's very own tailor-made kibble will be packed with all the best ingredients to support their growth, all while being gentle on their tummy.


How it works

  1. Tell us about your puppy and include any benefits you want to see from their tasty, vet-approved kibble.
  2. Their food will be packed with proteins and healthy grains that are gentle on the tummy. It'll also be boosted with vitamins, minerals, fatty acids and antioxidants too.
  3. Sign-up and receive 50% off your first box.
  4. Receive fortnightly deliveries until they are 14 weeks old, then monthly deliveries.
  5. You’ll also get clear portion recommendations and an adjustable scoop.

Ingredients to support growth and development

High quality protein

Essential for building your puppy's muscles and strengthening their skeletal system as they grow.

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Salmon oil

Naturally high in Omega-3, it helps support puppy vision and brain growth. Essential for all that training! Which is why we use it in our puppy recipes until they're 14 weeks old.

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Supports growing immune systems, and it's good for healthy skin and coats too.

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We add sources of prebiotics such as beet pulp and chicory to promote healthy gut flora that support young digestive systems when they most need it.

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Balanced calcium and phosphorus levels

We ensure these levels are carefully selected in all our puppy recipes to help their skeletal system develop properly.

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Puppy food that evolves as they grow.

At this age, all dogs have similar nutritional needs – so we've developed a special puppy recipe. We’ll also recommend the perfect portion and kibble size, and deliver fortnightly to keep up with their rapid growth.

6-14 weeks old labrador puppy

From around 14 weeks, we’ll slowly introduce more kibble types to your dry puppy food, based on their size, breed, activity level and more as part of a monthly delivery.

14 weeks onwards labrador puppy

We’ll adjust your dog’s recipe to ensure they have the best nutrition for their age. And with our monthly deliveries coming in, you never have to worry about switching food again!

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We're here for you

Life with a puppy can be hectic. It's full of highs and lows - that's why if you've got a question, there's loads of helpful information on our blog as well as training videos on YouTube.

Try now with 50% off your first box