A tailored hypoallergenic recipe just for them


Here to help with allergies and intolerances

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The right sources of protein to support easy digestion

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Cuts out common allergens and problem ingredients

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What makes the best hypoallergenic dog food?

Tell us about your dog and we’ll create a special hypoallergenic dog food recipe just for them. Sign up with 50% off your first box.

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Common conditions

Your dog’s unique hypoallergenic recipe cuts out the problem ingredients that can cause a reaction. It reduces risk of offsetting common conditions:

  • Itchy skin, dermatitis and other sensitive skin conditions
  • Dog food allergies and intolerances

What's different about our hypoallergenic food?

Steer clear of the ‘big five’

The five ingredients most likely to cause an upset: beef, eggs, dairy, soya, and wheat. We can leave out any - or all - of them to suit your dog, or get them on a single animal protein, grain-free kibble.

Ingredients to avoid in hypoallergenic food

Easy to digest proteins

We use lots of fish, lamb, and chicken – sources of protein that are easy on the tummy and great for sensitive digestion.

Easy digestion for dogs

Hydrolysed proteins

We use hydrolysed salmon protein, which splits the protein strands into smaller ones so they’re less likely to trigger an immune response.

Hydrolysed proteins

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