Discover their best meal yet
Tailor-made dog food, created by experts, delivered to your door.
Your dog's one-in-a-million kibble blend
![icon of recipe book](https://images.prismic.io/tails/24ac7e3d-2bd1-442b-a963-0c9718d5d608_info-recipe.png?auto=compress%2Cformat)
Vet-approved, high-quality ingredients
![balanced meal icon](https://images.prismic.io/tails/4968f6b1-4b2e-4e0b-b4cd-4a6b9d2785b1_info-balance.png?auto=compress%2Cformat)
No added sugar, colours, flavours or preservatives
![no additive icon](https://images.prismic.io/tails/98581146-4a65-456e-a052-da331e8242d7_info-no-additives.png?auto=compress%2Cformat)
![Alfie the dog licking his bowl of tails.com kibble](https://images.prismic.io/tails/9cb7a7f5-802c-4401-b709-91666fa789bc_Group+1104224177.png?auto=compress%2Cformat)
Nutrition tailored just for them
Your dog’s nutritional needs are as unique as they are.Take a few minutes to tell us about their breed, age, lifestyle & health needs and our experts will get to work! You’ll receive a nutritionally-balanced, tailor-made kibble blend - with goodness in every bite.
![White bowl full of healthy meat and veggies](https://images.prismic.io/tails/22194661-4ab9-44c6-9ce7-7dcc376d1706_Veggies.png?auto=compress%2Cformat)
It’s what’s inside that counts
Delicious, high-quality ingredients, selected by our experts to support your dog’s individual needs and taste preferences. The ingredients they need to thrive and flavour they'll savour.
The ingredients they need to thrive
![High-quality proteins to support healthy muscles](https://images.prismic.io/tails/cfcd4dc2-afe7-49e3-bd02-1c76c5234b2e_Group+391.png?auto=compress%2Cformat)
High-quality proteins to support healthy muscles
![Wholesome grains for slow-release energy](https://images.prismic.io/tails/ef75f4bd-4bfd-44d0-b322-29cd1490d117_Group+392.png?auto=compress%2Cformat)
Wholesome grains for slow-release energy
![Essential vitamins and minerals](https://images.prismic.io/tails/5952f74a-a37b-4642-843c-5d6e68e9b658_Group+393.png?auto=compress%2Cformat)
Essential vitamins and minerals
![Tailored additions for personalised support](https://images.prismic.io/tails/3d1df27f-abc1-4de2-bba9-3a63993b6d96_Group+587.png?auto=compress%2Cformat)
Tailored additions for personalised support
![Kibble bowl with personalised name](https://images.prismic.io/tails/36c4001a-fdb2-4f26-ac2b-a6ca7d381225_Group+1104224178.png?auto=compress%2Cformat)
One-in-a-million: how?
Our nutritionists, technologists and vets have over 70 years of food science and dog nutrition experience. Your dog’s kibble is made from a million possible combinations, just for them.
![Quality checking tails.com kibble](https://images.prismic.io/tails/856ea7a1-2217-401e-9c86-7d1997d5ea97_kibble+blends.png?auto=compress%2Cformat)
Quality assured
Better ingredients mean tastier food and happier dogs. We blend your dog's kibble fresh every time so they enjoy the fullest flavour - ensuring it meets our stringent quality checks too.
Try now with 50% off your first month