Your dog's one-in-a-million kibble blend.
Vet-approved, high-quality ingredients.
No added sugar, colours, flavours or preservatives.
Complete nutrition, just for them
Your dog’s nutritional needs are as unique as they are.Take a few minutes to tell us about their breed, age, lifestyle & health needs and our experts will get to work! You’ll receive a nutritionally-balanced, tailor-made kibble blend - with goodness in every bite.
It’s what’s inside that counts
Delicious, high-quality ingredients, selected by our experts to support your dog’s individual needs and taste preferences. Everything they need to thrive and flavour they’ll savour.
Everything they need to thrive
High-quality proteins to support healthy muscles
Wholesome grains for slow-release energy
Essential vitamins and minerals
Tailored additions for personalised support
Our nutritionists, technologists and vets have over 70 years of food science and dog nutrition experience. Your dog’s kibble is made from a million possible combinations, just for them.
Better ingredients mean tastier food and happier dogs. We blend your dog's kibble fresh every time so they enjoy the fullest flavour - ensuring it meets our stringent quality checks too.