Discover their best meal yet
Tailor-made dog food, created by experts, delivered to your door.
Your dog's one-in-a-million kibble blend.
Vet-approved, high-quality ingredients.
No added sugar, colours, flavours or preservatives.
Complete nutrition, just for them
Your dog’s nutritional needs are as unique as they are.Take a few minutes to tell us about their breed, age, lifestyle & health needs and our experts will get to work! You’ll receive a nutritionally-balanced, tailor-made kibble blend - with goodness in every bite.
It’s what’s inside that counts
Delicious, high-quality ingredients, selected by our experts to support your dog’s individual needs and taste preferences. Everything they need to thrive and flavour they’ll savour.
Everything they need to thrive
High-quality proteins to support healthy muscles
Wholesome grains for slow-release energy
Essential vitamins and minerals
Tailored additions for personalised support
One-in-a-million: how?
Our nutritionists, technologists and vets have over 70 years of food science and dog nutrition experience. Your dog’s kibble is made from a million possible combinations, just for them.
Quality assured
Better ingredients mean tastier food and happier dogs. We blend your dog's kibble fresh every time so they enjoy the fullest flavour - ensuring it meets our stringent quality checks too.
Try now with 50% off your first month