Kibble 100% tailored to their needs
Tailored dry dog food, created with experts. Try now with 60% off + 30% off your first two boxes
Your dog's one-in-a-million kibble blend
Vet-approved, high-quality ingredients
No added sugar, colours, flavours or preservatives
Nutrition tailored just for them
Your dog’s nutritional needs are as unique as they are. Take a few minutes to tell us about their breed, age, lifestyle & health needs and our experts will get to work! You’ll receive a nutritionally-balanced, tailor-made kibble blend - with goodness in every bite.
It’s what’s inside that counts
Delicious, high-quality ingredients, selected by our experts to support your dog’s individual needs and taste preferences. The ingredients they need to thrive and flavour they'll savour.
The ingredients they need to thrive
High-quality proteins to support healthy muscles
Wholesome grains for slow-release energy
Essential vitamins and minerals
Tailored additions for personalised support
One-in-a-million: how?
Our nutritionists, technologists and vets have over 70 years of food science and dog nutrition experience. Your dog’s kibble is made from a million possible combinations, just for them.
Quality assured
Better ingredients mean tastier food and happier dogs. We blend your dog's kibble fresh every time so they enjoy the fullest flavour - ensuring it meets our stringent quality checks too.
Sign up with 60% off your first box + 30% off your second