Discover our affordable dog food subscription
Try your dog's tailored feeding plan today
Developed with vets and nutritionists
250,000 happily fed dogs
Flexible subscription, pause or cancel anytime
Everything they need from 62p per day
Join over 250,000 dog owners who’ve made the switch
Want an exact figure? Answer some quick questions and build their box to get your personalised price.
Find their food for life
- Nutrition tailored for your dog's needs.
- Targeted support for any health issues.
- We optimise their blend and portions at every life stage.
- All for one fixed monthly payment - for life*.
You've got the power
Their kibble delivered to your door, when it works for you.
Add everyday essentials like wet food, treats and more.
Routine reminders mean you stay stocked up and in control.
Pause, skip or cancel any time - no strings here!
There's more?
Bonus benefits to make any tail wag.
Expert support
Our team of dog lovers are here to provide advice and support, any time.
Free feeding plan
No more calorie guesswork with your new daily guide.
Monthly prize draw
A chance to win up to £100 worth of prizes every month.
Free portion scoop
A handy personalised scoop to keep their weight in check.
Empty bowls guaranteed
Not licking their bowl clean? We’ll create a new kibble blend for free.
£10 referral credit
Your friends get free kibble + 50% off extras. You get £10 off. Win, win!
Rated Excellent on Trustpilot
My growing puppy loves his food, it has everything he needs to aid his development. Great price and fantastic delivery. Claire
Excellent first order and then future deliveries as a reasonable price. The website is very good and easy to use. Karen
It’s so reassuring that I know my dog is getting high quality, fresh ingredients with actual benefits and for such a great price. Livvy
*Free delivery is mainland UK only.
*Unless you make changes to their profile. Price changes may occur due to inflation.