Better costs less than you’d think
Tailor-made dog food with free delivery.*
Developed with vets and nutritionists
![Developed with vets and nutritionists](https://images.prismic.io/tails/36075ca5-5626-4cf3-9813-7ea64cb24e40_info-development.png?auto=compress%2Cformat)
250,000 happily fed dogs
![250,000 happily fed dogs](https://images.prismic.io/tails/e38d5ae9-c7e8-4aee-bda3-03499322c631_info-growth-and-vitality.png?auto=compress%2Cformat)
Flexible subscription, pause or cancel anytime
![Flexible subscription, pause or cancel anytime](https://images.prismic.io/tails/dcaec1e3-9a2b-489b-81a9-27692a6d35ee_info-online.png?auto=compress%2Cformat)
Everything they need from 62p per day
![Phil, 4kg, 65p a day](https://images.prismic.io/tails/7723cd6c-fec0-4d97-8487-e2927de0894a_Group+642.png?auto=compress%2Cformat)
![Roo, 8kg, 88p a day](https://images.prismic.io/tails/be24285e-569d-4566-a417-05f77e37f7a7_Group+643.png?auto=compress%2Cformat)
![Bonnie, 16kg, £1.17 a day](https://images.prismic.io/tails/8559976a-8c58-4515-a663-a4d4a452eaea_Group+644.png?auto=compress%2Cformat)
![Arlo, 33kg, £1.59 a day](https://images.prismic.io/tails/39bc58c9-0f72-46de-93d4-443247506a3d_Group+645.png?auto=compress%2Cformat)
Join over 250,000 dog owners who’ve made the switch
Want an exact figure? Answer some quick questions and build their box to get your personalised price.
![Range of tails.com dogs, from Autumn 6kg to Chester 32kg](https://images.prismic.io/tails/2499b95d-05f8-48ce-b945-33c161e0eae1_POPPY.png?auto=compress%2Cformat)
Find their food for life
- Nutrition tailored for your dog's needs.
- Targeted support for any health issues.
- We optimise their blend and portions at every life stage.
- All for one fixed monthly payment - for life*.
You've got the power
![](https://images.prismic.io/tails/34a82e2c-d98e-4be9-974f-96df520f5d89_KIBBLE.png?auto=compress%2Cformat)
Their kibble delivered to your door, when it works for you.
![](https://images.prismic.io/tails/3931a9c4-6a8b-4405-9184-94b029f937c5_Group+1104224161.png?auto=compress%2Cformat)
Add everyday essentials like wet food, treats and more.
![](https://images.prismic.io/tails/950d11a1-7d40-4492-9a63-f0041b81479b_Group+1104224165.png?auto=compress%2Cformat)
Routine reminders mean you stay stocked up and in control.
![](https://images.prismic.io/tails/7b6049dd-582c-4d20-af69-daf2e0e436cc_Group+1104224166.png?auto=compress%2Cformat)
Pause, skip or cancel any time - no strings here!
There's more?
Bonus benefits to make any tail wag.
![Expert support](https://images.prismic.io/tails/6cb6849d-b627-4e90-981b-bb51ece830f8_03_offers_img-%28Compressify.io%29.png?auto=compress%2Cformat)
Expert support
Our team of dog lovers are here to provide advice and support, any time.
![Box of tails.com goodies](https://images.prismic.io/tails/ee14f0e2-d946-44a8-aab2-900ed0a02ebb_03_offers_img.png?auto=compress%2Cformat)
Free feeding plan
No more calorie guesswork with your new daily guide.
![£100 winner each month](https://images.prismic.io/tails/3d143612-f2c7-4bbc-846e-f12624e5a06a_Group+648.png?auto=compress%2Cformat)
Monthly prize draw
A chance to win up to £100 worth of prizes every month.
![Free portion scoop](https://images.prismic.io/tails/be3b7553-1677-44ea-8950-d90934a370f4_03_ftw_img-%28Compressify.io%29.png?auto=compress%2Cformat)
Free portion scoop
A handy personalised scoop to keep their weight in check.
![Monty the border terrier eating his tails.com food](https://images.prismic.io/tails/3792c81c-6e3f-4c31-a390-aa25edacee63_Group+649-%28Compressify.io%29.png?auto=compress%2Cformat)
Empty bowls guaranteed
Not licking their bowl clean? We’ll create a new kibble blend for free.
![Two dogs looking happy on their walk](https://images.prismic.io/tails/95d02eae-c9b7-4dae-bfa9-9b3f4b66d3d5_Group+650.png?auto=compress%2Cformat)
£10 referral credit
Your friends get free kibble + 50% off extras. You get £10 off. Win, win!
Rated Excellent on Trustpilot
My growing puppy loves his food, it has everything he needs to aid his development. Great price and fantastic delivery. Claire
![5* on TrustPilot](https://images.prismic.io/tails/ad5ebba0-bae2-495e-8f06-73f54a62fb05_Group+670.png?auto=compress%2Cformat)
Excellent first order and then future deliveries as a reasonable price. The website is very good and easy to use. Karen
![5* on TrustPilot](https://images.prismic.io/tails/ad5ebba0-bae2-495e-8f06-73f54a62fb05_Group+670.png?auto=compress%2Cformat)
It’s so reassuring that I know my dog is getting high quality, fresh ingredients with actual benefits and for such a great price. Livvy
![5* on TrustPilot](https://images.prismic.io/tails/ad5ebba0-bae2-495e-8f06-73f54a62fb05_Group+670.png?auto=compress%2Cformat)
*Free delivery is mainland UK only.
*Unless you make changes to their profile. Price changes may occur due to inflation.