Better costs less than you’d think

Tailor-made dog food with free delivery.*

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Developed with vets and nutritionists

Developed with vets and nutritionists

250,000 happily fed dogs

250,000 happily fed dogs

Flexible subscription, pause or cancel anytime

Flexible subscription, pause or cancel anytime

Everything they need from 62p per day

                            Phil, 4kg, 65p a day

                            Roo, 8kg, 88p a day

                            Bonnie, 16kg, £1.17 a day

                            Arlo, 33kg, £1.59 a day

Join over 250,000 dog owners who’ve made the switch

Want an exact figure? Answer some quick questions and build their box to get your personalised price.

Range of dogs, from Autumn 6kg to Chester 32kg

Find their food for life

  • The exact nutrition your dog needs.
  • Targeted support for any health issues.
  • We optimise their blend and portions at every life stage.
  • All for one fixed monthly payment - for life*.

You've got the power

Their kibble delivered to your door, when it works for you.

Add everyday essentials like wet food, treats and more.

Routine reminders mean you stay stocked up and in control.

Pause, skip or cancel any time - no strings here!

There's more?

Bonus benefits to make any tail wag.

Expert support

Expert support

Our team of dog lovers are here to provide advice and support, any time.

Box of goodies

Free feeding plan

No more calorie guesswork with your new daily guide.

£100 winner each month

Monthly prize draw

A chance to win up to £100 worth of prizes every month.

Free portion scoop

Free portion scoop

A handy personalised scoop to keep their weight in check.

Monty the border terrier eating his food

Empty bowls guaranteed

Not licking their bowl clean? We’ll create a new kibble blend for free.

Two dogs looking happy on their walk

£10 referral credit

Your friends get free kibble + 50% off extras. You get £10 off. Win, win!

Rated Excellent on Trustpilot

My growing puppy loves his food, it has everything he needs to aid his development. Great price and fantastic delivery. Claire

5* on TrustPilot

Excellent first order and then future deliveries as a reasonable price. The website is very good and easy to use. Karen

5* on TrustPilot

It’s so reassuring that I know my dog is getting high quality, fresh ingredients with actual benefits and for such a great price. Livvy

5* on TrustPilot

*Free delivery is mainland UK only.

*Unless you make changes to their profile. Price changes may occur due to inflation.