Unique dog food. Great value.

Over 20,000 positive reviews


Great value in every bowl

50% off your first box and free delivery

Cancel any time, come back anytime

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Your dog, your price

Your dog’s recipe is unique, so your price is too. It’s based on everything you tell us about your dog, from age and weight to health benefits and favourite flavours. Do they prefer chicken or fish? Have they got a sensitive tummy or joint pain? Just answer a few questions about your dog to see their monthly price.

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Monthly deliveries are flexible and free

After your first delivery you get a box delivered each month (every 2 weeks for puppies), so you never run out of food. Delivery is free for most of the UK, and £2.99 for Highlands, Islands and Northern Ireland. Delivery is flexible too – you can change the date or pause your deliveries from your online account.

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Cancel any time, come back any time

Our customers stay with us because they love the service and their dogs love the food.  You can cancel any time, and come back any time – whatever’s best for you and your dog.