Tell us about your dog
Tell us about your dog

A unique recipe for your dog's intolerances

Made without rice, oats or wheat

No artificial colours, preservatives, or added sugar

Choosing grain-free dog food

We create a unique recipe of food for your dog, based on everything from breed and age to lifestyle and health. It means we can tailor your dog’s recipe to their specific needs – so if they don’t get on with grain, we don’t use grain in their recipe.

dry dog food with sweet pea

Made with sweet potato and beet pulp

If you choose to go grain-free, we formulate your dog’s food without wheat, oats, or rice. And we make sure your dog gets the right carbohydrates and nutrients from other sources instead – with sweet potato, potato and beet pulp to give them plenty of fibre and energy.

dog eating grain free food

Tailored for allergies and intolerances too

Dog food allergies and intolerances – like itchy skin or sensitive digestion – are often a reaction to specific ingredients, so choosing grain-free or wheat-free dog food might be only part of the answer. If you need dog food for sensitive skin or an upset tummy, you can either pick the ingredients you’d like us to leave out - like beef, dairy and eggs - or choose a hypoallergenic recipe and we’ll do the rest.

Find out more

Get started for free

We’re so confident you’ll see the benefits of our grain-free dog food, you can get started for free. After your trial, you’ll get a dog food delivery each month. Cancel any time.

Please note: while your recipe will be formulated without grain, it’ll be prepared in a factory that handles grains.

Tailored food, happy dog

We’ve helped thousands of customers find the food that’s right for their dog, for life.