We love tails food
We love tails food, it is specially tailored for my dogs needs, weight and taste. If you have any questions at all they help however they can so I hig…
Personalised nutrition, built around your dog
Discover 100% tailored dog food
Excellent
You know your dog, we know nutrition
Here’s how it works, from kibble blend creation to customising your box for a happy, healthy dog.
Tell us about your dog
Answer a few simple questions about their age, breed, lifestyle and needs.
Customise your box
Find the perfect partners to your kibble with a selection of over 20 wet food recipes plus supplements and treats.
Manage your deliveries
Free monthly delivery that suits you; pause, skip, cancel, or add treats and extras as needed.
Everything they need in one box
A personalised meal plan built around your dog’s age, breed, and health. No more guesswork – just the nutrition they need and the flavours they love, delivered.
High-quality ingredients, nothing unnecessary
Our vets and nutritionists consider each key ingredient for taste and health.
Protein power
Our recipes contain high-quality, flavourful proteins such as beef, chicken, lamb, and salmon for building and maintaining muscle.
Vibrant Veg
From the slow-release energy of sweet potato to creating colour and variety with peas and green beans, vegetables provide a healthy dose of key vitamins and antioxidants.
Grain Goodness
Oats, maize, and rice are great sources of fibre, but also carbohydrates, beta-glucans, and micronutrients. If your dog has allergies, we offer nutritious grain-free recipes too.
Say hello to Adaptive Nutrition.
We know nutrition, but you know your dog. Adaptive Nutrition is our way of gently tweaking your dog’s food as they grow, personalised uniquely for them.
It isn’t about taking feeding them completely off your hands, it’s more about us supporting you and your dog at every meal. While you focus on walkies, play time and treats, we’ll fine-tune their food to fit their age, health and taste, and it’s all included in your plan, so you don’t need to change a thing.
Nutrition tailored just for them
Your dog’s nutritional needs are as unique as they are. Take a few minutes to tell us about their breed, age, lifestyle & health needs and our experts will get to work! You’ll receive a nutritionally-balanced, tailor-made kibble blend - with goodness in every bite.
Special dietary requirements? We’ve got it covered
Tailored means every dog – whatever their needs – gets complete, balanced nutrition they’ll love.
Sensitive stomach dog food
Blended with easily digestible ingredients and added prebiotics for a healthy gut.
Hypoallergenic dog food
Helps with food intolerances, supports easy digestion and removes common allergens from your dog’s diet.
Senior dog food
Supports joint health, weight management and your dog’s individual needs for overall well being.
Even the price is tailored
The perfect dog food plan at great value, delivered to you for free in the UK, at a fixed price based on your profile. Need to make changes? The price will reflect that.
Luna
Toy
5 kg
Dental Care
Dry food
£15.47 / month
£0.51 / day
Bramble
Small
8 kg
Joint Care
Dry food
£23.61 / month
£0.79 / day
Roo
Medium
14 kg
Skin & Coat
Dry food
£32.61 / month
£1.07 / day
Rue
Large
33 kg
Joint Care
Dry and wet food
£68.97 / month
£2.27 / day
Developed by nutrition experts
We don’t do fads, we do facts. Backed by decades of nutritional expertise, every bowl is approved by our in-house vet and nutrition team. So you’re supporting for your dog’s needs, not spending on new trends.
Sean, Head Vet
Carolyn, Behaviourist
Fiona, Lead Nutritionist
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