Looking for the best value dog food?
Time to try 100% tailored – expert nutrition with proven results.
Excellent
Personalised meals, predictable prices
The perfect dog food plan at great value, delivered to you for free in the UK, at a fixed price based on your profile. Need to make changes? The price will reflect that.
Luna
Toy
4 kg
Joint Care
Dry food
£20.30 / month
£0.65 / day
Bramble
Small
8 kg
Joint Care
Dry food
£27.36 / month
£0.88 / day
Roo
Medium
16 kg
Joint Care
Dry food
£36.31 / month
£1.17 / day
Rue
Large
33 kg
Joint Care
Dry and wet food
£49.40 / month
£1.59 / day
Everything they need in one box
A personalised meal plan built around your dog’s age, breed, and health. No more guesswork – just the nutrition they need and the flavours they love, delivered.
One-of-a-kind nutrition
100% tailored to your dog.Personalised scoop
for perfectly portioned bowls.
Add tasty extras
like chews to support healthier teeth.Direct to your door
delivered when you need it.Irresistible wet food
big flavours in every bowl.Better bowls for less
Switching to tailored meals means you only pay for the ingredients your dog needs. Every bowl supports their unique life, for less than your average latte.
Premium ingredients, zero fillers
Health starts in the bowl. That’s why we obsess over what’s inside. Lean proteins, vibrant veggies and essential minerals. Freshly blended to order, with zero artificial flavours, colours or unnecessary fillers.
Developed by our nutrition experts
We don’t do fads, we do facts. Backed by decades of nutritional expertise, every bowl is approved by our in-house vet and nutrition team. So you’re supporting for your dog’s needs, not spending on new trends.
Sean, Head Vet
Carolyn, Behaviourist
Fiona, Lead Nutritionist
Covered for life
Our unique Adaptive Nutrition system optimises your dog's kibble blend as they age. From puppyhood to the golden years, they’ll always have everything they need to thrive. It’s all part of your plan.
Rated Excellent
Excellent4.4 out of 5
from 47,912 reviews
We love tails food
We love tails food, it is specially tailored for my dogs needs, weight and taste. If you have any questions at all they help however they can so I hig…
Make the switch in a few clicks
Tell us about your dog
From their breed to their health goals.
We create their kibble
Crafted by our experts, tailored to your dog.
Personalise their plan
Add wet dog food and more.
Free monthly delivery
At a time that suits you.
