Shiny coats

Healthy poo

Supports joints


Better digestion, skin and coat health, joints and more
- High quality ingredients, carefully selected to support your dog's health
- Perfectly balanced protein, fat, fibre, vitamins, minerals and supplements
- A recipe that adjusts with them as they age

Feeding your dog is a whole lot easier
- Fast dog food deliveries every month
- A feeding plan that covers their entire diet, treats and all
- Supported by a dedicated care team on hand to help you every day

Kibble is king, it’s everything your dog needs
- Keeps them fuller for longer - a little goes a long way!
- Tasty, natural ingredients and no added sugar, artificial colours, flavours or preservatives
- Great for teeth - dogs love the crunch
We deliver over 8 million meals every month

Happy stomachs

Glossy coats

Cleaner teeth

Ideal weight
You’re in good company
“I couldn’t find a better brand of dog food.”
“I love the measure so you know exactly how much to give.”
“My favourite part is that all her food has her name on it!”

How it works
- Tell us about your dog and include any benefits you want to see
- We create their unique vet-approved kibble recipe
- Add our delicious wet food and treats and we'll adjust your feeding plan
- We deliver your dog’s food every month, and you can go online anytime to make changes, pause deliveries or cancel
Even the price is tailored
Every dog is different and every recipe is too. Tailored so completely, you won’t pay for extras they don’t need.
Toy

12,27 €
per month
(average)
Small

17,36 €
per month
(average)
Medium

24,99 €
per month
(average)
Large

35,84 €
per month
(average)
Giant

47,00 €
per month
(average)

Brought to you by vets, nutritionists, dog owners and dog experts
As featured in...



