Your dog’s a one-off. Now their food is too.

The taste they love. The nutrition they need. Portions you can’t get wrong.

try now with 50% off CONTINUE SIGNUP

Over 20,000 positive reviews

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Tailored dog food

Tasty, nutritious ingredients in a recipe your dog will love. icon of a portion scoop

Easy portions

A super-simple guide and a handy scoop, for effortless feeding. icon of a tick to trying a tailor-made blend

Try now with 50% off

Tell us about your dog to get started.

dog licking his bowl clean

Empty bowl, happy tummy, glossy coat

With it’s easy to get your dog’s food just right. Do they prefer chicken or fish? Grain or no grain? Choose the health benefits you’d like to see too – like a glossier coat, improved digestion, joint care and more. Our algorithm uses every detail to create their unique recipe – the right blend of fibre, protein, fats and nutrients, with no artificial colours, flavours or preservatives.

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dogs posing with their tailor-made blends

How it works

First, create your dog’s profile - take a few minutes to tell us about your dog.  We’ll show you their unique recipe - tasty, nutritious and satisfying food they’ll love. Then start your trial - with a box delivered each month after that. Cancel any time.  

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bowls of tailor-made dry and wet dog food

Feed the right amount

Help your dog hit their ideal weight for good, with daily portions and our handy portion scoop. We’ve cut out the guesswork – scoop, serve and you’re done.

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woman about to feed her dog wet food

For dogs that love variety

Add variety, texture and delight to your dog’s diet with our range of slow-cooked wet food, treats and chews. Suggestions for your dog based on allergies, sensitivities and taste make it even easier to feed your dog right.

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dog looking excited at the though of his tailor-made food

Get started

We’re so confident you’ll see the benefits of our food, you can get started with a special offer. After your trial, you’ll get a dog food delivery each month. Cancel any time.

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