60% off your first box + 30% off your second

Grain-free dog food made easy

Tired of reading labels? Try 100% tailored instead.

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Your dog’s personalised meal plan

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Easily avoid grains, wheat and other ingredients

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Zero artificial flavours, colours or fillers

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Made without grains. Made without compromises.

Unlike one-size-fits-all food, we build your dog’s meals around them. You tell us about their age, breed, lifestyle and health needs. We take care of the rest.

All flavour, no filler

Your dog’s grain-free blend is packed with nutrition and flavour – picked just for them.

Tasty proteins for licked clean bowls

Gut-friendly alternatives to grain

Vitamin-rich veggies for extra fibre

Targeted support for health goals

100% tailored, visible results

Glossier coats

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Settled stomachs

Settled stomachs

Settled stomachs

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Approved by our vet. Loved by dogs.

Whether they need grain-free dry dog food to settle a sensitive gut, or wet food without wheat to tackle those intolerances - our vet and nutritionist team has them covered.

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Even the price is tailored

Everything your dog needs and nothing they don’t. That means less waste and more left in your wallet.

Make the switch in minutes

From their breed to their sensitivities.

A grain-free blend, crafted by experts.

Add grain-free wet dog food recipes.

Perfectly portioned, every month.

The proof is in the eating

Dog loves the food

“He is wheat and grain free so this is also great for his tummy.” Tracey

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A massive improvement

“He is so much happier now, and his coat is so shiny and smooth.” Sue

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Visible results

“My dog has had a few allergies and with Tails.com help he is now thriving.” Jen

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Dog loves the food

“He is wheat and grain free so this is also great for his tummy.” Tracey

None

A massive improvement

“He is so much happier now, and his coat is so shiny and smooth.” Sue

None

Visible results

“My dog has had a few allergies and with Tails.com help he is now thriving.” Jen

None

FAQs

While they often overlap, they aren't exactly the same. Grain-free dog food excludes grains like wheat, rice and oats. Hypoallergenic dog food is created to avoid the most common canine allergens—these are often called the "big 5": wheat, soya, dairy, egg and beef.  When you sign up to Tails.com, you can specify exactly which ingredients you want to avoid, and we’ll tailor your dog's food to their unique needs.

Grain-free dog food avoids grains like wheat, rice, oats, barley and more. Wheat-free dog food only avoids wheat, but may still include other grains or cereals. Gluten-free dog food is made without ingredients that contain gluten, a protein found in wheat, barley and rye. This option is suitable for dogs who need to steer clear of gluten specifically, but it may still contain non-gluten grains. When you sign up to Tails.com you can simply tell us which ingredients you’d like to leave out. Then we’ll build a tailored kibble blend that ticks all your dog’s boxes.

Every dog is different. Many owners see a healthier dog, better skin health and firmer poos within a few weeks. For skin and coat improvements, or a sensitive stomach dog food routine that settles digestion long-term, it can take around 8 weeks to see the full benefits of a grain free diet.

Yes, absolutely. We can create a grain free dry puppy food that supports their rapid growth and development. We can also adjust the kibble size to suit tiny mouths. Every effort is made to exclude the ingredients you’d rather your dog not have. However, as our factory handles over a million possible kibble blends, there is a small risk of traces being present. If your dog has a severe allergy, we recommend speaking to your vet to help you decide on the right food.

Yes. You can add a variety of delicious wet food trays to your monthly box. We have plenty of grain-free recipes to keep mealtime exciting.

We take every care to exclude the ingredients you’d rather your dog not have. However, our food is made in a factory that handles over a million possible kibble blends, so there is a small risk of traces being present. If your dog has a severe allergy, we recommend speaking to your vet before choosing a new diet.

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Does your dog have severe allergies?

To make dog food that’s truly personal, we create millions of unique kibble combinations. Because these are made in the same space, trace amounts of other ingredients can be present. For dogs with severe allergies, we recommend working with your vet to find the safest diet.