How it works
Your dog’s tailor-made kibble & more, delivered monthly
Your very own tailor-made kibble blend
Tasty wet food, treats & chews
Flexible subscription, pause or cancel anytime
Tell us about your dog
Take a few minutes to tell us your dog’s age, weight, activity levels, dietary needs and top tastes.
We create their one-in-a-million recipe
Ta-da! Your dog’s tailor-made dry food, nutritionally balanced, made with high-quality ingredients and irresistibly tasty.
Optional extras include our tasty wet food, dental chews and treats.
Fast & free delivery to your door
Your dog’s food, delivered monthly - so you never run out.
You’re in control
You know your dog best - keep us up to date with their needs in just a few clicks.
And your flexible subscription means you can pause or cancel anytime.
Your dog loves every mealtime
Your dog’s needs change over time, so we’ll adapt their unique recipe to support them. We can also change the taste to keep things interesting - just ask!
Get 60% off your first box + 30% off your second