Discover your dog's unique recipe
Free 1st box of tailored dog food + 30% off your next order
Over 40,000 reviews
TrustScore 4.4 Excellent
How it works
- Tell us all about your dog and their health
- We’ll create their unique kibble recipe
- Add delicious wet food and treats
- Get a discount on your first 2 months
- We deliver to your door every month - pause or cancel anytime.
Supports digestion, joints, skin and coat health
- A unique kibble recipe based on your dog’s age, breed, lifestyle and more.
- Their personalised blend is made with precise nutrients for their health needs and will adapt as they age.
In 2024, we supported thousands of dogs to maintain healthy joints, skin and digestive issues
High quality, natural ingredients
- Packed with protein, root vegetables and wholegrains, for energy, fibre and proper nutrients.
- No added sugar, artificial colours, flavours or preservatives.
- Every portion has just the right amount of protein, fats, carbohydrates, vitamins and minerals.
What’s on the menu?
Tailored dry food. Your dog’s unique recipe based on their age, breed, lifestyle and more.
Delicious wet food. A range of 19 nutritious slow cooked recipes in a variety of textures.
Dental chews. Sugar-free for healthy teeth and gums. And face-lick-friendly breath!
Tasty treats. Choose something special to train, reward or indulge your dog.
Endorsed by vets & nutritionists
Our empty bowl guarantee
Our team of experts are on hand to provide specialist support. Meet Head Vet Sean and Vet Nurse Amy. We’ll give you tips for a smooth switch to your dog’s new food, and if they don’t love their kibble, we’ll change their blend for you with our empty bowl guarantee.
Try now with your free 1st box of tailored dog food plus 50% off wet and treats.
+ 30 off your next order!