Your dog is a one-off. Now their food is too.


Meals eaten every month


Happily fed dogs


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Purdy licking lips

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We’ll create their unique recipe.

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The team at are focused on feeding dogs up and down the country, and are here for you and your dog. So to reassure you, we’re very much open for business as usual and are still making and delivering tailored nutrition for all our new and existing customers’ dogs. 

For the latest information on how we're keeping tails wagging, have a read of our blog post here.

We create a unique recipe for your dog, based on age, breed, activity level, health conditions and more. Our recipes are developed by vets and nutritionists and made possible by some really smart tech.

Over 100,000 dogs and their owners already love our food – and we’re so confident your dog will love it too, you can get started with 50% off.

Sean McCormack, Head Vet at

Sean McCormack, Head Vet at says

"The secret to a happy, healthy dog is to give them food that's 100% tailored for their needs throughout their life. As dogs grow up, we make sure their recipe matches their needs through adulthood and beyond – from supporting joints to maintaining a healthy weight."

Better ingredients mean tastier food

Our vets and nutritionists choose each ingredient for the specific nutrients it provides - to give your dog the nutrition they need. All our ingredients are sourced in the UK and the EU.

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