Tailored dog food with 75% off your first box

8,000,000

Meals eaten every month

145,000

Happily fed dogs

21,000

Reviews on Trustpilot

Purdy licking his lips

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We’ll create their unique recipe.

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We create a unique recipe for your dog, based on age, breed, activity level, health conditions and more. Our recipes are developed by vets and nutritionists and made possible by some really smart tech.

Over 150,000 dogs and their owners already love our food – and we’re so confident your dog will love it too, you can get started with 75% off your first box.

Sean McCormack, Head Vet at tails.com

Sean McCormack, Head Vet at tails.com says

"The secret to a happy, healthy dog is to give them food that's 100% tailored for their needs throughout their life. As dogs grow up, we make sure their recipe matches their needs through adulthood and beyond – from supporting joints to maintaining a healthy weight."

Better ingredients mean tastier food

Our vets and nutritionists choose each ingredient for the specific nutrients it provides - to give your dog the nutrition they need. All our ingredients are sourced in the UK and the EU.