Tailored dog food with 75% off your first box

8,000,000

Meals eaten every month

145,000

Happily fed dogs

21,000

Reviews on Trustpilot

Purdy licking his lips

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We’ll create their unique recipe.

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We create a unique recipe for your dog, based on age, breed, activity level, health conditions and more. Our recipes are developed by vets and nutritionists and made possible by some really smart tech.

Over 150,000 dogs and their owners already love our food – and we’re so confident your dog will love it too, you can get started with 75% off your first box.

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