Tailored dog food with 75% off your first box


Meals eaten every month


Happily fed dogs


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Purdy licking his lips

Tell us about your dog

We’ll create their unique recipe.

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For empty bowls and glossy coats. Cancel any time.

We create a unique recipe for your dog, based on age, breed, activity level, health conditions and more. Our recipes are developed by vets and nutritionists and made possible by some really smart tech.

Over 150,000 dogs and their owners already love our food – and we’re so confident your dog will love it too, you can get started with 75% off your first box.

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