Your dog's tailor-made food
Now with 75% off their first box
Excellent 
Over 35,000 reviews on
Complete, tailor-made nutrition
Developed with vets and nutritionists
Delivered to your door every month
How it works
Tell us everything about your dog
It's easy and takes just a few minutes
We’ll create their perfect recipe and feeding plan
You can also add tasty wet food and treats
Delivered to your door every month
Change, pause or cancel at any time
Even the price is tailored
The cost is tied to your dog’s unique needs. Here are some examples of a dry food only diet. Wet food and treats will cost a little more (wet food from 70p per tray, treats from £1 per pack).
Toy
£13.51
per month
(average)
Small
£19.25
per month
(average)
Medium
£27.36
per month
(average)
Large
£40.24
per month
(average)
Giant
£56.92
per month
(average)
Feeding your dog is a whole lot easier
- Fast and free dog food deliveries every month
- A feeding plan that covers their entire diet, treats and all
- Supported by a dedicated care team on hand to help you every day
Shiny coats
Healthy poo
Supports joints
Supports digestion, joints, skin and coat health
- Ingredients that target specific health improvements through their diet
- Perfectly balanced protein, fat, fibre, vitamins, minerals and supplements
- A recipe that adjusts with them as they age
We deliver over 8 million meals every month
Happy stomachs
Glossy coats
Cleaner teeth
Ideal weight
