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Hypoallergenic dog food, tailored to your dog.
Meals created just for them, to support sensitive skin.
Excellent 
Over 40,000 reviews on
Your dog’s personalised meal plan
Made with high-quality ingredients
Tailored to their allergies & intolerances
What is hypoallergenic dog food?
For dog’s with allergies or intolerances, a hypoallergenic diet can be a real game changer. Our hypoallergenic dog food leaves out ‘the big 5’ common allergens. So it’s less worry, more tail wags.
Avoids common allergens
Made without wheat, soya, dairy, egg and beef.
Gentle on digestion
To help keep them happy and comfortable.
Added prebiotics
To support their gut microbiome.
Pet parents see improvements in 8 weeks
Developed through decades of expertise
Your dog’s kibble blend is approved by our in-house team of vets and nutrition experts, so their meals are is in safe hands. With over 15,000 dogs already enjoying a hypoallergenic diet, your pup will be in great company too.
No more missing out
Create your dog’s hypoallergenic meal plan, with kibble, wet food and treats that caters to their needs. Everything they need to live life to the full.
Affordable hypoallergenic dog food, that’s just right
Hypoallergenic wet food for delicious variety
Hypoallergenic dog treats for very good dogs
To keep them entertained, perfect for restricted diets
Minnie’s story
“Minnie cant have beef, dairy, wheat, soy or eggs. She suffered from really bad ear infections, paw chewing and bad skin. From start to finish, Tails have supported us. Now Tails and our vet manage her ears with us in such a great way. Communication is just an email or Facebook message away.” Abbie H.
It’s easy to make the switch
From their breed to their ingredient preferences.
Crafted by our experts, tailored to your dog.
Add hypoallergenic wet food, treats and more.
Perfectly portioned, right when you need it.
Hypoallergenic food not quite what you need? If your dog has digestion problems without the big allergies, you might be better with a recipe for a sensitive tummy.