Tailored puppy food, for each tiny step
Your 75% off code has been applied!
14,000 happily fed puppies
1,700,000 puppy meals eaten every month
Developed by vets and nutritionists
What makes the best puppy food?
Our food gives your puppy the nutrition they need to run and roll and grow and learn. Tell us about your pup and we'll create a recipe of dry food that develops with them as they grow. You get clear portion recommendations and our adjustable scoop too, so it's easy to serve the right amount every day - for a healthy, happy puppy.
How it works, for you and your puppy
Create your puppy's profile
Answer a few questions about their age, breed, weight and more.
See their unique recipe
With the right balance of nutrients for healthy development.
Get 75% off your first box (+ free delivery)
Get a box delivered every 2 weeks (then monthly from 14 weeks old).
The ingredients your puppy needs
Our puppy food includes the right ingredients to support your puppy's growth and development.
Immune system
Beta-glucans and nucleotides help to enhance and regulate your puppy’s immune system - and offer extra protection by improving their response to vaccinations too.
Digestive system
We use chicken to aid your pup’s delicate digestion. And we include prebiotics like FOS and MOS to help promote good bacteria - very important for puppies.
Mental development
Not many puppy foods include DHA omega-3 – but ours does. This fatty acid is proven to aid learning and socialisation, and reduce the risk of behavioural problems.
Energy for growth
Our energy-dense puppy kibble balances calcium, vitamins and minerals to help build strong bones and support your puppy’s rapid growth
Supporting your puppy as they grow
A delivery every fortnight
2 weeks is a long time for a growing pup, so we keep up with their nutritional needs with fortnightly deliveries.
A delivery every month
We’ll slowly introduce more kibble types to your dry puppy food, based on their size, breed, activity level and more.
Ongoing support for life
We keep adjusting your dog’s recipe as they age, so you never have to worry about switching food.
We’re here for you
Life with a puppy can be hectic - we know, because we’re dog owners and we’ve been there. We share the most useful things we’ve learnt in the tails.com blog, alongside head vet Sean’s expertise on puppy health, training and so much more. And our customer service team are always on hand, with support available from our veterinary and nutrition teams too.
