Try tailored nutrition with 75% off your first box

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Create your dog's profile

From breed and lifestyle to the health benefits you want to see, take a few minutes to tell us about your dog.

Create your dog's profile

See their unique recipe

Give your dog the taste they love and the nutrition they need, with food made just for them.

See their unique recipe

Try now with 75% off

Try it now with 75% off and free delivery, then get a box delivered every month (or every 2 weeks for puppies). Cancel any time.

Try now with 75% off

Never miss an episode?

Subscribe to your dog's favourite and they won't either. Tailored dog food delivered straight to your door, so you can enjoy waggy tails and shiny coats every time.

Tailored dog food

Your dog, your price

Big, little, tiny - we feed them all! This is the average monthly price you can expect to pay for their dry food.

Never miss a meal with 75% off

We create a unique recipe for your dog, based on age, breed, activity level, health conditions and more. Our recipes are developed by vets and nutritionists and made possible by some really smart tech.

Over 150,000 dogs and their owners already love our food – and we’re so confident your dog will love it too, you can get started with 75% off.