Get tailored dog food, delivered
Create your dog's profile
From breed and lifestyle to the health benefits you want to see, take a few minutes to tell us about your dog.
See their unique recipe
Give your dog the taste they love and the nutrition they need, with food made just for them.
Try now with 75% off
Try it now with 75% off and free delivery, then get a box delivered every month (or every 2 weeks for puppies). Cancel any time.
Never miss an episode?
Subscribe to your dog's favourite and they won't either. Tailored dog food delivered straight to your door, so you can enjoy waggy tails and shiny coats every time.
Your dog, your price
Big, little, tiny - we feed them all! This is the average monthly price you can expect to pay for their dry food.
Never miss a meal with 75% off
We create a unique recipe for your dog, based on age, breed, activity level, health conditions and more. Our recipes are developed by vets and nutritionists and made possible by some really smart tech.
Over 150,000 dogs and their owners already love our food – and we’re so confident your dog will love it too, you can get started with 75% off.