Get one month's worth of free tailored dog food

Let's create your dog's unique recipe

TRY 1 MONTH FREE CONTINUE SIGNUP GO TO DASHBOARD

Over 25,000 positive reviews

Trustpilot

Shiny coats

Shiny coats

Healthy poo

Healthy poo

Supports joints

Supports joints
Better digestion, skin and coat health, joints and more

Better digestion, skin and coat health, joints and more

  • Ingredients that target specific health improvements through their diet
  • Perfectly balanced protein, fat, fibre, vitamins, minerals and supplements
  • A recipe that adjusts with them as they age
We’ve made feeding your dog a whole lot easier

Never run out again

  • Get regular monthly deliveries to your door
  • Their food is freshly mixed and easy to portion
  • Supported by a team of dog lovers and experts
Kibble is king, it’s everything your dog needs

Everything your dog needs

  • Kibble keeps them fuller for longer – a little goes a long way!
  • A range of wet food and treats for variety
  • Tasty, natural ingredients and no added sugar, artificial colours, flavours or preservatives

We deliver over 8 million meals every month

Happy stomachs

Glossy coats

Cleaner teeth

Ideal weight

Most loved pet food brand on TrustPilot

“I couldn’t find a better brand of dog food.”

“I love the measure so you know exactly how much to give.”

“My favourite part is that all her food has her name on it!”

How it works

How it works

  1. Tell us about your dog and include any benefits you want to see
  2. We create their unique vet-approved kibble recipe
  3. If your dog likes wet food and treats, we’ll adjust your feeding plan
  4. We deliver your dog’s food every month, and you can go online anytime to make changes, pause deliveries or cancel

Even the price is tailored

Every dog is different and every recipe is too. Tailored so completely, you won’t pay for extras they don’t need.

Toy

None

£10.44

per month

(average)

Small

None

£14.74

per month

(average)

Medium

None

£20.57

per month

(average)

Large

None

£29.54

per month

(average)

Giant

None

£39.03

per month

(average)

Team photo

Brought to you by vets, nutritionists, dog owners and dog experts

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