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The only 100% tailored dog food subscription
Crafted by our team of vets and nutritionists using high-quality ingredients, every dog’s kibble blend is designed to support their unique needs.
Take Teddy, our frisbee-loving Labrador friend. His blend includes purposeful ingredients to fuel those zoomies and help him shine from the inside out. What does your dog need?
Take Teddy, our frisbee-loving Labrador friend. His blend includes purposeful ingredients to fuel those zoomies and help him shine from the inside out. What does your dog need?
Tailored food made easy
Here’s how we create and deliver your dog’s personalised meal plan in just a few simple steps.
From their breed to their health goals.
Crafted by our experts, tailored to your dog.
Add wet dog food and anything else they need.
Free, flexible delivery – update or cancel any time.
Everything your dog needs in one monthly box
From their tailored kibble and wet food, to dental chews, treats and accessories. All delivered perfectly portioned, so you never run out, and never waste a thing.
Everything your dog needs in one monthly box
From their tailored kibble and wet food, to dental chews, treats and accessories. All delivered perfectly portioned, so you never run out, and never waste a thing.
Join 350,000 healthy dogs (and happy owners)
Expert support, whenever you need it
We know raising a dog isn’t all wags and walkies. From tips for a smooth switch to your dog’s new food, to advice on dealing with common behavioural issues - our friendly team are here to help.
Curious? Join thousands of enthusiastic dogs who love our food.
Try two weeks FREE tailored dog food
+50% off wet and treats (£1 delivery)